Creating motion ads

When creating a motion ad, you must provide 2 URLs:

1. A URL for the video.
2. A URL for the static fallback image.

In return, the Taboola solution generates 3 new assets in the Taboola CDN:

1. An optimized video file, in MP4 format.
2. A GIF, based on the above MP4.
3. An optimized fallback image.

Serving motion ads

When serving your motion ad, Taboola will serve the appropriate asset, based on the publisher account settings:

Submitting motion ad assets

Flow 1 - Use your own CDN

1. Upload the following assets to your own CDN:
   • Video file.
   • Default image (aka fallback image).
2. Using the unified items/bulk endpoint, create new video items, passing the above URLs.

📘

Motion Ad Guidelines

For guidelines and best practices, refer to the Help Center, or sync with your Taboola Account Manager.

📘

Image Guidelines

For thumbnail image guidelines and best practices, refer to the Help Center, or sync with your Taboola Account Manager.

Flow 2 - Use the Taboola CDN

1. Using the operations/upload-image endpoint, upload the following assets to the Taboola CDN:
   • Video file (GIF, MOV, or MP4 - the system will optimize to MP4 format).
   • Default image (aka fallback image).
2. Using the unified items/bulk endpoint, create new video items, passing the above URLs.

📘

Supported Video Formats

The Taboola CDN accepts GIF, MOV, and MP4 files. All formats are automatically optimized to MP4 for optimal playback performance.

📘

Uploading to the Taboola CDN

For more information about the operations/upload-image endpoint see:

• Upload Image From Local Device.
• Campaign Items > End-To-End Flow.