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API Reference

bid_type

NameModifier & DefaultsTypeDescription
bid_typeDefault:
"FIXED"
String

Possible Values:
"FIXED"
"OPTIMIZED_CONVERSIONS"
Defines whether the CPC bid is fixed or enhanced - i.e. auto-adjusted to maximize campaign performance at scale.

See the 🚧 Deprecated notice, below.

🚧

Deprecated

This field has been deprecated. Instead, use bid_strategy.