NameModifier & DefaultsTypeDescription
cpcRequiredDoubleCost per Click

(Must be in the allowed range for that account.)


Minimum CPC

For each campaign, Taboola Backstage enforces a minimum CPC.

The minimum CPC is also enforced for site-level bids:

  • The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
  • This is the bid amount that will be used in auctions, and the value that will be charged for a click.

For more detail, see: Get list of Minimum CPC values