| Name | Modifier & Defaults | Type | Description |
|---|---|---|---|
| cpc | Required | Double | Cost per Click (Must be in the allowed range for that account.) |
Minimum CPC
For each campaign, Taboola Backstage enforces a minimum CPC.
The minimum CPC is also enforced for site-level bids:
- The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
- This is the bid amount that will be used in auctions, and the value that will be charged for a click.
For more detail, see: Get list of Minimum CPC values