|Name||Modifier & Defaults||Type||Description|
See 📘 note below.
|Double||Cost per Click|
(Must be in the allowed range for that account.)
cpca required field?
For cpc-based campaigns, Taboola enforces a minimum CPC.
This minimum is also enforced for site-level bids:
- The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
- This is the bid amount used in auctions, and the value charged for a click.
For more detail, see: Get list of Minimum CPC values