|Name||Modifier & Defaults||Type||Description|
|cpc||Required||Double||Cost per Click|
(Must be in the allowed range for that account.)
For each campaign, Taboola Backstage enforces a minimum CPC.
The minimum CPC is also enforced for site-level bids:
- The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
- This is the bid amount that will be used in auctions, and the value that will be charged for a click.
For more detail, see: Get list of Minimum CPC values