Name | Modifier & Defaults | Type | Description |
---|---|---|---|
| Required See π note below. | Double | Cost per Click (Must be in the allowed range for that account.) |
Iscpc
a required field?For a
bid_strategy
of"SMART"
or"FIXED"
,cpc
is required.
Minimumcpc
For cpc-based campaigns, Taboola enforces a minimum CPC.
This minimum is also enforced for site-level bids:
- The system compares the site-level bid to the allowed minimum and uses thehigher of the 2.
- This is the bid amount used in auctions, and the value charged for a click.
For more detail, see: Get list of Minimum CPC values