cpc

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Is cpc a required field?

For a bid_strategy of "SMART"or "FIXED",cpc is required.

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Minimum cpc

For cpc-based campaigns, Taboola enforces a minimum CPC.

This minimum is also enforced for site-level bids:

• The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
• This is the bid amount used in auctions, and the value charged for a click.

For more detail, see: Get list of Minimum CPC values