NameModifier & DefaultsTypeDescription

See πŸ“˜ note below.
DoubleCost per Click

(Must be in the allowed range for that account.)


Is cpc a required field?

For a bid_strategy of "SMART"or "FIXED",cpc is required.


Minimum cpc

For cpc-based campaigns, Taboola enforces a minimum CPC.

This minimum is also enforced for site-level bids:

  • The system compares the site-level bid to the allowed minimum and uses the higher of the 2.
  • This is the bid amount used in auctions, and the value charged for a click.

For more detail, see: Get list of Minimum CPC values