CTA Object

The CTA Object has 1 field:

Name	Modifier & Defaults	Type	Description
cta_type	Required	String Possible values: `APPLY_NOW` `BOOK_NOW` `BUY_NOW` `CLICK_HERE` `DOWNLOAD` `GET_OFFER` `GET_QUOTE` `INSTALL_NOW` `LEARN_MORE` `PLAY_NOW` `PRE_ORDER` `READ_MORE` `SEARCH_NOW` `SHOP_NOW` `SIGN_UP` `SWITCH_NOW` `TRY_NOW` `WATCH_NOW` `NONE` See the 📘note below.	The caption that will appear on the CTA button. (Passing `“NONE”` will remove the CTA from the campaign item - i.e. it will set `cta` to `null`.)

Name

Modifier & Defaults

Type

Description

cta_type

Required

String

Possible values:

APPLY_NOW
BOOK_NOW
BUY_NOW
CLICK_HERE
DOWNLOAD
GET_OFFER
GET_QUOTE
INSTALL_NOW
LEARN_MORE
PLAY_NOW
PRE_ORDER
READ_MORE
SEARCH_NOW
SHOP_NOW
SIGN_UP
SWITCH_NOW
TRY_NOW
WATCH_NOW
NONE

See the 📘note below.

The caption that will appear on the CTA button.

(Passing “NONE” will remove the CTA from the campaign item - i.e. it will set cta to null.)

📘
Use the Dictionary to fetch the latest, up-to-date values:
/resources/campaigns_properties/items_properties/cta_type