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API Reference

CTA Object

The CTA Object has 1 field:

NameModifier & DefaultsTypeDescription
cta_typeRequiredString

Possible values:

APPLY_NOW
BOOK_NOW
BUY_NOW
CLICK_HERE
DOWNLOAD
GET_OFFER
GET_QUOTE
INSTALL_NOW
LEARN_MORE
PLAY_NOW
PRE_ORDER
READ_MORE
SEARCH_NOW
SHOP_NOW
SIGN_UP
SWITCH_NOW
TRY_NOW
WATCH_NOW
NONE

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See the 📘note below.
The caption that will appear on the CTA button.

(Passing “NONE” will remove the CTA from the campaign item - i.e. it will set cta to null.)

📘

Use the Dictionary to fetch the latest, up-to-date values:

/resources/campaigns_properties/items_properties/cta_type