Overview

Mass create items for a given campaign. All items will be created for the specified campaign in a single API request.

🚧
Unified endpoint
This endpoint supports both regular items and motion ads. You can also mix both ad types in the same request.

Static items

Example - create regular items for a campaign:

POST /backstage/api/1.0/demo-advertiser/campaigns/1234/items/mass

{
    "collection": [{
            "url": "https://www.demo-advertiser.com/wedding-rings",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-1.jpg",
            "title": "The perfect wedding ring"
        },
        {
            "url": "https://www.demo-advertiser.com/proposal-rings",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-2.jpg",
            "title": "Amazing proposal rings"
        },
        {
            "url": "https://www.demo-advertiser.com/medalions",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-3.jpg",
            "title": "Beautiful medallions"
        }
    ]
}

{
    "results": [
        {
            "id": "875",
            "campaign_id": "1234",
            "type": "ITEM",
            "url": "https://www.demo-advertiser.com/wedding-rings",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-1.jpg",
            "title": "The perfect wedding ring",
            "description": null,
            "approval_state": "PENDING",
            "is_active": true,
            "status": "PENDING_APPROVAL",
            "policy_review": {
                "reject_reason": null,
                "reject_reason_description": null,
                "status_reason": null,
                "reviewer_notes": null
            },
            "cta": null,
            "creative_focus": {
                "type": "AUTOMATIC",
                "coordinates": null
            },
            "verification_pixel": null,
            "viewability_tag": null,
            "app_install": null,
            "rating": null,
            "logo": null,
            "disclaimer": null,
            "creative_crop": null,
            "external_metadata": null
        },
        {
            "id": "876",
            "campaign_id": "1234",
            "type": "ITEM",
            "url": "https://www.demo-advertiser.com/proposal-rings",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-2.jpg",
            "title": "Amazing proposal rings",
            "description": null,
            "approval_state": "PENDING",
            "is_active": true,
            "status": "PENDING_APPROVAL",
            "policy_review": {
                "reject_reason": null,
                "reject_reason_description": null,
                "status_reason": null,
                "reviewer_notes": null
            },
            "cta": null,
            "creative_focus": {
                "type": "AUTOMATIC",
                "coordinates": null
            },
            "verification_pixel": null,
            "viewability_tag": null,
            "app_install": null,
            "rating": null,
            "logo": null,
            "disclaimer": null,
            "creative_crop": null,
            "external_metadata": null
        },
        {
            "id": "877",
            "campaign_id": "1234",
            "type": "ITEM",
            "url": "https://www.demo-advertiser.com/medalions",
            "thumbnail_url": "https://cdn.demo-advertiser.com/thumbnails/thumbnail-3.jpg",
            "title": "Beautiful medallions",
            "description": null,
            "approval_state": "PENDING",
            "is_active": true,
            "status": "PENDING_APPROVAL",
            "policy_review": {
                "reject_reason": null,
                "reject_reason_description": null,
                "status_reason": null,
                "reviewer_notes": null
            },
            "cta": null,
            "creative_focus": {
                "type": "AUTOMATIC",
                "coordinates": null
            },
            "verification_pixel": null,
            "viewability_tag": null,
            "app_install": null,
            "rating": null,
            "logo": null,
            "disclaimer": null,
            "creative_crop": null,
            "external_metadata": null
        }
    ],
    "metadata": {
        "total": 0,
        "count": 0,
        "static_fields": [],
        "static_total_fields": [],
        "dynamic_fields": null,
        "start_date": null,
        "end_date": null
    }
}

📘
Required fields (for static items)

url

thumbnail_url

title

📘
Optional fields (for static items)

description

cta

~~creative_focus~~

This field has been deprecated.

🚧
URL is not crawled
The endpoint saves the above values without crawling the URL. Make sure that the values passed are acceptable to Taboola.

Motion ads

Example - Create motion ads for a campaign:

POST /backstage/api/1.0/demo-advertiser/campaigns/1234/items/mass

{
    "collection": [
        {
            "title": "Amazing video ad",
            "url": "https://example.com",
            "creative_type": "PERFORMANCE_VIDEO",
            "performance_video_data": {
                "video_url": "https://example.com/video.mp4",
                "fallback_url": "https://example.com/fallback.jpg"
            }
        },
        {
            "title": "Another video ad",
            "url": "https://example.com",
            "creative_type": "PERFORMANCE_VIDEO",
            "performance_video_data": {
                "video_url": "https://example.com/video2.mp4",
                "fallback_url": "https://example.com/fallback2.jpg"
            }
        }
    ]
}

{
    "results": [
        {
            "id": "555",
            "campaign_id": "1234",
            "type": "ITEM",
            "url": "https://example.com",
            "thumbnail_url": "https://example.com/fallback.jpg",
            "title": "Amazing video ad",
            "description": null,
            "approval_state": "PENDING",
            "is_active": true,
            "status": "PENDING_APPROVAL",
            "policy_review": {
                "reject_reason": null,
                "reject_reason_description": null,
                "status_reason": null,
                "reviewer_notes": null
            },
            "cta": null,
            "creative_focus": null,
            "verification_pixel": null,
            "viewability_tag": null,
            "app_install": null,
            "rating": null,
            "logo": null,
            "disclaimer": null,
            "creative_crop": null,
            "external_metadata": null,
            "branding_text": null,
            "creative_type": "PERFORMANCE_VIDEO",
            "performance_video_data": {
                "video_url": "https://example.com/video.mp4",
                "fallback_url": "https://example.com/fallback.jpg",
                "gif_url": "https://example.com/gif.gif",
                "recommended_fallback_image": null,
                "media_upload_source": "URL",
                "motion_ads_studio": {
                    "vendor_template_type": null,
                    "vendor_video_id": null
                }
            },
            "display_data": null,
            "hierarchy_rep_item_id": null,
            "hierarchy_data": null,
            "custom_data": null,
            "start_date": null,
            "end_date": null,
            "activity_schedule": null,
            "orientation": "HORIZONTAL"
        },
        {
            "id": "556",
            "campaign_id": "1234",
            "type": "ITEM",
            "url": "https://example.com",
            "thumbnail_url": "https://example.com/fallback2.jpg",
            "title": "Another video ad",
            "description": null,
            "approval_state": "PENDING",
            "is_active": true,
            "status": "PENDING_APPROVAL",
            "policy_review": {
                "reject_reason": null,
                "reject_reason_description": null,
                "status_reason": null,
                "reviewer_notes": null
            },
            "cta": null,
            "creative_focus": null,
            "verification_pixel": null,
            "viewability_tag": null,
            "app_install": null,
            "rating": null,
            "logo": null,
            "disclaimer": null,
            "creative_crop": null,
            "external_metadata": null,
            "branding_text": null,
            "creative_type": "PERFORMANCE_VIDEO",
            "performance_video_data": {
                "video_url": "https://example.com/video2.mp4",
                "fallback_url": "https://example.com/fallback2.jpg",
                "gif_url": "https://example.com/gif2.gif",
                "recommended_fallback_image": null,
                "media_upload_source": "URL",
                "motion_ads_studio": {
                    "vendor_template_type": null,
                    "vendor_video_id": null
                }
            },
            "display_data": null,
            "hierarchy_rep_item_id": null,
            "hierarchy_data": null,
            "custom_data": null,
            "start_date": null,
            "end_date": null,
            "activity_schedule": null,
            "orientation": "HORIZONTAL"
        }
    ],
    "metadata": {
        "total": 0,
        "count": 0,
        "static_fields": [],
        "static_total_fields": [],
        "dynamic_fields": null,
        "start_date": null,
        "end_date": null
    }
}

📘
Required fields (for motion ads)

title - The ad title

url - The landing page URL

creative_type - Must be "PERFORMANCE_VIDEO"

performance_video_data - Object containing:

video_url - URL to the video file (MP4 format)

fallback_url - URL to the fallback image (JPG/PNG format)

📘
Optional fields (for motion ads)

description - Ad description

🚧
Video requirements

Video files must be in MP4 format

Fallback images must be in JPG or PNG format

Both video and fallback image URLs must be publicly accessible

General guidelines

🚧
Guidelines

Use the items/mass endpoint, with a Campaign ID path param.

Mass create supports both regular items and motion ads. You can mix both ad types in the same request.

The new Items are created with a status of PENDING. Once approved, their status is updated to APPROVED.

The endpoint saves the above values without crawling the URL. Make sure that the values passed are acceptable to Taboola.

📘
See also

Bulk create items across campaigns (below).