Item Status

When a new Item is created, it has a status of CRAWLING. The possible values for Item status are listed below:

Status

Description

Notes

CRAWLING

While status is CRAWLING, the Item is in a read-only state - no fields can be modified. The Item should be polled repeatedly until its status changes.

See Creating a Campaign Item.

Not eligible to be served.

CRAWLING_ERROR

An error occurred while crawling - probably because of an invalid or incorrect URL.

Solution: try updating the Item's URL.

Not eligible to be served.

NEED_TO_EDIT

The item was successfully crawled, but some fields could not be parsed from the item's content - either thumbnail_url or title (or both).

Solution: try updating those fields that have a value of null.

Not eligible to be served.

PAUSED

User has paused the Item (is_active = false)

Not eligible to be served.

STOPPED

User has deleted the Item.

Not eligible to be served.

PENDING_APPROVAL

Item still needs to undergo Taboola approval process.

Not eligible to be served.

Once approved, status will be set to RUNNING or PAUSED, depending on the value of the is_active field.

REJECTED

Item was rejected during the Taboola approval process.

Not eligible to be served.

RUNNING

Item is running.

Eligible to be served.

(Actual serving depends on multiple variables - e.g. campaign status, budget remaining, etc.)