When a new Item is created, it has a status of CRAWLING. The possible values for Item status are listed below:
| Status | Description | Notes | |
|---|---|---|---|
| CRAWLING | While status is CRAWLING, the Item is in a read-only state - no fields can be modified. The Item should be polled repeatedly until its status changes. | See Creating a Campaign Item. | Not eligible to be served. |
| CRAWLING_ERROR | An error occurred while crawling - probably because of an invalid or incorrect URL. | Solution: try updating the Item's URL. | Not eligible to be served. |
| NEED_TO_EDIT | The item was successfully crawled, but some fields could not be parsed from the item's content - either thumbnail_url or title (or both). | Solution: try updating those fields that have a value of null. | Not eligible to be served. |
| PAUSED | User has paused the Item (is_active = false) | Not eligible to be served. | |
| STOPPED | User has deleted the Item. | Not eligible to be served. | |
| PENDING_APPROVAL | Item still needs to undergo Taboola approval process. | Not eligible to be served. ----- Once approved, status will be set to RUNNING or PAUSED, depending on the value of the is_active field. | |
| REJECTED | Item was rejected during the Taboola approval process. | Not eligible to be served. | |
| RUNNING | Item is running. | Eligible to be served. ----- (Actual serving depends on multiple variables - e.g. campaign status, budget remaining, etc.) |