Targeting the right segment helps you boost performance and get the best results for a given campaign.
In general, the following targeting options are available:
- Geo Targeting - You can target specific geographic areas, e.g. 1 or more countries - or specific regions within a single country. You can also target on a more granular level - e.g. cities or postal codes within the targeted country. For example, you might run a campaign in the same location as your physical stores, helping you to budget effectively and attract the relevant customers.
- Platform Targeting (INCLUDE only - i.e. supplied values will be targeted) - You can target users who are using specific devices. For example, if you’re offering a mobile app, it would make sense to target mobile devices only.
- OS Targeting - You can target users who are using specific operating systems (or specific versions of those operating systems). For example, you might be promoting a mobile app that is compatible with Android, but not iOS.
- Browser Targeting - You can target users who are using specific browsers. For example, you might be promoting a product that is browser specific. Or you might want to target browsers that you know are performing well.
- Connection Type Targeting - You can target users with a specific connection type. For example, for video content, you might target users with a Wi-Fi connection (especially in countries with low mobile network capacity).
- Publisher Targeting (Blocking) (EXCLUDE only - i.e. a list of publishers to block) - You can block specific publishers from serving your campaign. This is not recommended for a new campaign - unless you feel strongly that a publisher is not appropriate for your brand.
- Audience Targeting - You can target specific audiences. For example, you might focus your spend on specific audiences that are buying your product or service at the highest rates. There are various types of Audience Targeting - see Audience Targeting Overview.
Targeting is defined on a per-campaign basis.