For a given campaign, you can target multiple countries, or multiple regions within 1 country.
To target regions across several countries, create a separate campaign for each country.
DMAs (Designated Market Areas) represent major metropolitans in the US, and are used for more granular targeting. For a given campaign within the US, you can target regions or DMAs - but not both. DMAs are US-specific.
Sub country targeting - i.e. targeting of regions or DMAs - can be applied in 1 of 2 ways:
- Use the sub_country_targeting field to pass either region targeting or DMA targeting.
- Use one of the newer, 'specific' fields - region_country_targeting or dma_country_targeting.
Regardless of which method you use (1 or 2), the targeted values are reflected in both fields. Refer to the Examples section below.
- Country, region and DMA targeting are applied via the campaigns endpoint.
- In the updated Campaign Object, the
valueproperty stores the targeted collection.
See the examples that follow.