Standard columns contain performance metrics.
| Name | Type | Description |
|---|---|---|
visible_impressions | Number | Total number of viewable impressions (At least 50% of the pixels were visible.) ---- Measured by MOAT |
clicks | Number | Total number of clicks |
spent | Money | Total amount spent |
cpa_actions_num | Number | Total number of actions (conversions) |
conversions_value* | Money | Total revenue from conversions -- Revenue is determined by the value assigned to that conversion |
roas* | Percent | Return On Ad Spend (%) ( = conversions_value/spent) |
vcpm | Money | Average Cost Per 1000 Viewable Impressions ( = spent/visible_impressions * 1,000) |
vctr | Percent | Average Viewable Click Through Rate (%) ( = clicks/visible_impressions) |
cpc | Money | (Actual) Average Cost per click ( = spent/clicks) |
cpa | Money | Cost Per Action (Conversion) ( = spent/conversions)---- Considers all conversions |
cpa_conversion_rate | Percent | Conversion Rate (%) ( = conversions/clicks)---- Considers all conversions |
cta | Object | An object representing the item's CTA (Call To Action) properties. See: cta and CTA Object. |
* Column is present if a conversion value was assigned to the conversion.