Dimension Columns

date

Date
ISO-8601

The start date for the reporting period.
Applies to day, week and month dimensions.
(For the day dimension, the date and date_end_period are the same.)

date_end_period

Date
ISO-8601

The end date for the reporting period.
Applies to day, week and month dimensions.
(For the day dimension, the date and date_end_period are the same.)

hour_of_day

String

A time of day, specified as an hour (01:00, 02:00, etc.)

content_provider

String

• AlphabeticAdvertiser ID (_aka Account ID) e.g. "demo-advertiser".

content_provider_name

String

Advertiser Name e.g. "Demo Advertiser".

campaigns_num

String

Number of campaigns for that advertiser.

campaign

String

The campaign_id (A numeric string).

campaign_name

String

Human-readable campaign name.

traffic_allocation_mode

String

See the traffic_allocation_mode campaign field.

traffic_allocation_ab_test_start_time

Date (ISO 8601)

E.g. "2021-03-25 16:00:00.0"

The A/B Testing start date (if relevant).

See next.

traffic_allocation_ab_test_end_date

Date (ISO 8601)

E.g. "2021-04-02 06:59:59.0"

The A/B Testing end date (if relevant).

See the traffic_allocation_ab_test_end_date campaign field.

campaign_learning_state

String

The learning state of the Campaign.

Possible values:

• EMPTYDISPLAY (aka NONE)
  EXPEDITED_LEARNING
  LEARNING
  LEARNING_COMPLETE
• LEARNINGLIMITED (insufficient events for learning)

The learning state of a Campaign is influenced by the learning state of its various Items.

For more detail, see the following Help Center article: Creative Expedition

site

String

• AlphabeticSite ID (_aka Account ID) e.g. "demo-site".

site_name

String

Site Name e.g. "Demo Site".

site_id

Long

• NumericSite ID (_aka Account ID) e.g. 1023.

country

String

Machine-readable country name (2-letter code).
See the Dictionary for a list of possible values. (Refer to the name property.)

country_name

String

Human-readable country name.
See the Dictionary for a list of possible values. (Refer to the value property.)

region

String

Human-readable region name (country-specific).
See the Dictionary for a list of possible values. (Refer to the value property.)

dma

String

Human-readable DMA name (US-specific).
See the Dictionary for a list of possible values. (Refer to the value property.)

platform

String

Machine-readable platform name

platform_name

String

Human-readable platform name

os_family

String

The O/S Family.

blocking_level

String

Indicates the level of blocking:
NONE
No blocking
CAMPAIGN
Campaign-level block
ADVERTISER
Advertiser-level block
AUTO
Auto-block

partner_name

String

Human-readable data partner

audience_name

String

Human-readable audience (segment) name

data_partner_audience_id

String

Machine-readable data partner audience ID

impressions_pct

Percent

Audience ID Impressions percent.
Applies to user_segment_breakdown dimension.
Calculated as Audience ID Impressions / Total Campaign Impressions.