The following columns are specific to the selected dimension.
Certain dimension-specific columns apply for more than 1 dimension. See Supported Dimensions.
Name | Type | Description |
---|---|---|
date | Date | The start date for the reporting period. |
date_end_period | Date | The end date for the reporting period. |
hour_of_day | String | A time of day, specified as an hour (01:00, 02:00, etc.) |
content_provider | String | Alphabetic Advertiser ID (aka Account ID) e.g. |
content_provider_name | String | Advertiser Name e.g. |
campaigns_num | String | Number of campaigns for that advertiser. |
campaign | String | The |
campaign_name | String | Human-readable campaign name. |
traffic_allocation_mode | String | See the traffic_allocation_mode campaign field. |
traffic_allocation_ab_test_start_time | Date (ISO 8601) E.g. | The A/B Testing start date (if relevant). See next. |
traffic_allocation_ab_test_end_date | Date (ISO 8601) E.g. | The A/B Testing end date (if relevant). See the traffic_allocation_ab_test_end_date campaign field. |
campaign_learning_state | String | The learning state of the Campaign. Possible values: EMPTY_DISPLAY (aka NONE) The learning state of a Campaign is influenced by the learning state of its various Items. For more detail, see the following Help Center article: Creative Expedition |
site | String | Alphabetic Site ID (aka Account ID) e.g. |
site_name | String | Site Name e.g. |
site_id | Long | Numeric Site ID (aka Account ID) e.g. |
country | String | Machine-readable country name (2-letter code). |
country_name | String | Human-readable country name. |
region | String | Human-readable region name (country-specific). |
dma | String | Human-readable DMA name (US-specific). |
platform | String | Machine-readable platform name |
platform_name | String | Human-readable platform name |
blocking_level | String | Indicates the level of blocking: |
partner_name | String | Human-readable data partner |
audience_name | String | Human-readable audience (segment) name |
data_partner_audience_id | String | Machine-readable data partner audience ID |
impressions_pct | Percent | Audience ID Impressions percent. |