Dimension Columns

Dimension columns identify a given dimension.

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To see which dimension(s) a column applies to, see Supported Dimensions.

Name	Type	Description
date	Date ISO-8601	The start date for the reporting period. Applies to `day`, `week` and `month` dimensions. (For the `day` dimension, the `date` and `date_end_period` are the same.)
date_end_period	Date ISO-8601	The end date for the reporting period. Applies to `day`, `week` and `month` dimensions. (For the `day` dimension, the `date` and `date_end_period` are the same.)
hour_of_day	String	A time of day, specified as an hour (01:00, 02:00, etc.)
content_provider	String	AlphabeticAdvertiser ID (_aka Account ID) e.g. `"demo-advertiser"`.
content_provider_name	String	Advertiser Name e.g. `"Demo Advertiser"`.
campaigns_num	String	Number of campaigns for that advertiser.
campaign	String	The `campaign_id` (A numeric string).
campaign_name	String	Human-readable campaign name.
traffic_allocation_mode	String	See the traffic_allocation_mode campaign field.
traffic_allocation_ab_test_start_time	Date (ISO 8601) E.g. `"2021-03-25 16:00:00.0"`	The A/B Testing start date (if relevant). See next.
traffic_allocation_ab_test_end_date	Date (ISO 8601) E.g. `"2021-04-02 06:59:59.0"`	The A/B Testing end date (if relevant). See the traffic_allocation_ab_test_end_date campaign field.
campaign_learning_state	String	The learning state of the Campaign. Possible values: EMPTYDISPLAY (aka NONE) EXPEDITED_LEARNING LEARNING LEARNING_COMPLETE LEARNINGLIMITED (insufficient events for learning) The learning state of a Campaign is influenced by the learning state of its various Items. For more detail, see the following Help Center article: Creative Expedition
site	String	AlphabeticSite ID (_aka Account ID) e.g. `"demo-site"`.
site_name	String	Site Name e.g. `"Demo Site"`.
site_id	Long	NumericSite ID (_aka Account ID) e.g. `1023`.
country	String	Machine-readable country name (2-letter code). See the Dictionary for a list of possible values. (Refer to the `name` property.)
country_name	String	Human-readable country name. See the Dictionary for a list of possible values. (Refer to the `value` property.)
region	String	Human-readable region name (country-specific). See the Dictionary for a list of possible values. (Refer to the `value` property.)
dma	String	Human-readable DMA name (US-specific). See the Dictionary for a list of possible values. (Refer to the `value` property.)
platform	String	Machine-readable platform name
platform_name	String	Human-readable platform name
os_family	String	The O/S Family.
blocking_level	String	Indicates the level of blocking: NONE No blocking CAMPAIGN Campaign-level block ADVERTISER Advertiser-level block AUTO Auto-block
partner_name	String	Human-readable data partner
audience_name	String	Human-readable audience (segment) name
data_partner_audience_id	String	Machine-readable data partner audience ID
impressions_pct	Percent	Audience ID Impressions percent. Applies to `user_segment_breakdown` dimension. Calculated as Audience ID Impressions / Total Campaign Impressions.