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API Reference

Create a Campaign

post https://backstage.taboola.com/backstage/api/1.0//campaigns/

Submit a JSON object representing the new campaign in the request body. (See examples below.)

Returns the newly created Campaign in the response body.

Examples

🚧

Guidelines

  1. Pass a JSON object that represents the new campaign.
  2. The minimal set of fields depends on the chosen bidding strategy (and whether or not a spending limit is being set).
  3. You can (optionally) pass additional fields.

Example 1 - Bidding strategy is "MAXIMIZE_CONVERSIONS"

POST /backstage/api/1.0/<<example_advertiser_id>>/campaigns/ HTTP/1.1
Host: backstage.taboola.com 
Content-Type: application/json
Authorization: Bearer {access_token}

{
    "name": "Max Conversions Campaign",
    "branding_text": "branding",
    "spending_limit": 100,
    "spending_limit_model": "MONTHLY",
    "bid_strategy": "MAX_CONVERSIONS",
    "marketing_objective": "LEADS_GENERATION"
}

{
    "id": 1234,
    "advertiser_id": "<<example_advertiser_id>>",
    "name": "Max Conversions Campaign",
    "branding_text": "branding",
    "cpc": null,
    "spending_limit": 100.0,
    "spending_limit_model": "MONTHLY",  
    "bid_strategy": "MAX_CONVERSIONS",
    "marketing_objective": "LEADS_GENERATION",
    ...
}

Example 2 - Bidding strategy is "FIXED"

POST /backstage/api/1.0/<<example_advertiser_id>>/campaigns/ HTTP/1.1
Host: backstage.taboola.com 
Content-Type: application/json
Authorization: Bearer {access_token}

{
   "name": "Fixed CPC Campaign",
   "branding_text": "branding",
   "cpc": 0.25,
   "spending_limit": 1000,
   "spending_limit_model": "MONTHLY",
   "bid_strategy": "FIXED",  
   "marketing_objective": "DRIVE_WEBSITE_TRAFFIC"
}

{
    "id": 1234,
    "advertiser_id": "<<example_advertiser_id>>",
    "name": "Fixed CPC Campaign",
    "branding_text": "branding",
    "cpc": 0.25,
    "spending_limit": 1000.0,
    "spending_limit_model": "MONTHLY",  
    "bid_strategy": "FIXED",  
    "marketing_objective": "DRIVE_WEBSITE_TRAFFIC"
    ...
}

Example 3 - Bidding strategy is "FIXED" (no spending limit)

POST /backstage/api/1.0/<<example_advertiser_id>>/campaigns/ HTTP/1.1
Host: backstage.taboola.com 
Content-Type: application/json
Authorization: Bearer {access_token}

{
   "name": "Fixed CPC Campaign",
   "branding_text": "branding",
   "cpc": 0.25,
   "daily_cap": 100,
   "spending_limit_model": "NONE",
   "bid_strategy": "FIXED",  
   "marketing_objective": "DRIVE_WEBSITE_TRAFFIC"
}

{
    "id": 1234,
    "advertiser_id": "<<example_advertiser_id>>",
    "name": "Fixed CPC Campaign",
    "branding_text": "branding",
    "cpc": 0.25,
    "spending_limit": null,
    "spending_limit_model": "NONE",  
    "bid_strategy": "FIXED",  
    "marketing_objective": "DRIVE_WEBSITE_TRAFFIC"
    ...
}

🚧

No spending limit

Campaigns with no spending limit are available for eligible accounts only.

See: spending_limit_model

📘

start_date

You can optionally pass a start_date for the new campaign.

If omitted, the default start date is 'now' (in the majority of cases).

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