Standard columns contain performance metrics.
Name | Type | Description |
---|---|---|
|
| Total number of viewable impressions This is the recommended metric for impressions. -- |
|
| Total number of clicks |
|
| Total amount spent |
|
| Total number of actions (conversions) |
|
| Total revenue from conversions |
|
| Return On Ad Spend (%) |
|
| Average Cost Per 1000 Viewable Impressions This is the recommended metric for CPM. |
|
| Average Viewable Click Through Rate (%) |
|
| (Actual) Average Cost per click |
|
| Cost Per Action (Conversion) Considers all conversions |
|
| Conversion Rate (%) Considers all conversions |
ROASIn order to report on
conversions_value
androas
, you must do either of the following:
- Assign a static conversion value to a given conversion.
- Pass dynamic conversion values.
If you are using the Taboola Shopify App, the App will pass the purchase value to Taboola dynamically.