User ID Object

Each User ID object contains 3 properties:

Field	Type	Description
`user_id`	String	The User ID value.
`type`	String Possible values: `"DEVICE_ID"` `"EMAIL_ID"` `"TABOOLA_ID"`	The User ID type: A Device ID or MAID (in clear text) An Email Address (as a SHA256 hash) A Taboola User ID (not available to customers)
`is_hashed`	Boolean	Guidelines: If `type` is `"EMAIL_ID"`, pass `true`. Otherwise, pass `false`. See callouts below.

Field

Type

Description

user_id

String

The User ID value.

type

String

Possible values:

"DEVICE_ID"
"EMAIL_ID"
"TABOOLA_ID"

The User ID type:

is_hashed

Boolean

Guidelines:

See callouts below.

{
   "user_id": "836f82db99121b3481011f16b49dfa5fbc714a0d1b1b9f784a1ebbbf5b39577f",
   "type": "EMAIL_ID",
   "is_hashed": true
}

🚧
Passing a Device ID

Do not hash the Device ID.

Set is_hashed to false.

🚧
Passing an Email ID

Hash the Email ID. (Convert all characters to lower case and apply a SHA256 hash).

Set is_hashed to true.