Creative Focus

Taboola automatically generates a focal point for your Creative image. This helps ensure that the image is a good fit for the different placement sizes across Taboola’s network.

If the automatically generated focal point is not ideal for your image - e.g. it causes cropping issues - you can apply custom coordinates.

To do so, use the campaign item’s creative_focus field.

Examples

Apply custom coordinates

POST /backstage/api/1.0/demo-account/campaigns/1234/items/123/
{
   "creative_focus": {
      "type": "COORDINATES",
      "coordinates": {
         "x": 878,
         "y": 827
      }
   }
}
{
   "id": "123",
   "campaign_id": "1234",
   //...
    "creative_focus": {
        "type": "COORDINATES",
        "coordinates": {
            "x": 878,
            "y": 827
        }
    }
}

Set to 'automatic' (default)

POST /backstage/api/1.0/demo-account/campaigns/1234/items/123/
{
   "creative_focus": {
      "type": "AUTOMATIC"
    }
}
{
   "id": "123",
   "campaign_id": "1234",
   //...
    "creative_focus": {
        "type": "AUTOMATIC",
        "coordinates": null
    }
}

📘

The Creative Focus cannot be modified while status is CRAWLING.

Illustration:

Automatic focus:

Custom coordinates (to correct cropping issue):

📘

Image Guidelines

For up-to-date guidelines and best practices, refer to the Help Center, or sync with your Taboola Account Manager.