First Party Audience Onboarding

First Party Audience onboarding is a specialized API that allows you to:

  1. Create an empty First Party Audience.
  2. Add (/remove) users to (/from) a First Party Audience that you created. (Not supported for other audience types - e.g. DMP-managed audiences.)

Targeting for these First Party Audiences is provided via My Audience Targeting (see below).

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Supported Countries

Support is determined by the expected match rate:

Good match rates for Device ID:
US, UK, India, Israel, Korea, Mexico and Thailand.

Good match rates for Email Address:
US and Israel.

Moderate match rates for Email Address:
Greece, Australia, New Zealand and Brazil.


For more information, please contact your Taboola Account Manager.