First Party Audience onboarding is a specialized API that allows you to:
- Create an empty First Party Audience.
- Add (/remove) users to (/from) a First Party Audience that you created. (Not supported for other audience types - e.g. DMP-managed audiences.)
Targeting for these First Party Audiences is provided via My Audience Targeting (see below).
Support is determined by the expected match rate:
Good match rates for Device ID:
US, UK, India, Israel, Korea, Mexico and Thailand.
Good match rates for Email Address:
US and Israel.
Moderate match rates for Email Address:
Greece, Australia, New Zealand and Brazil.
For more information, please contact your Taboola Account Manager.