| Name | Modifier & Defaults | Type | Description |
|---|---|---|---|
| publisher_bid_modifier | Default: Publisher Bid Modifier Object with values = [] (empty array) | Publisher Bid Modifier Object | Allows you to define bid modifiers for specific publishers. Each modifier is specified as a multiplier of the campaign-level bid. See 'Bid Modifier Per Publisher' Object for examples. Note: You can patch the existing modifiers without re-submitting the entire collection. |
Sample Campaign Object (Snippet):
{
// other Campaign fields...
"publisher_bid_modifier": {
"values": []
}
}
{
// other Campaign fields...
"publisher_bid_modifier": {
"values": [
{
"target": "demo-site-1",
"cpc_modification": 1.5
},
{
"target": "demo-site-2",
"cpc_modification": 0.9
}
]
}
}
Minimum CPC
For each campaign, Taboola Backstage enforces a minimum CPC.
As of July 8, the minimum CPC is also enforced for site-level bids.
For more detail, see: Get list of Minimum CPC values
Field Name (spelling)
publisher_bid_modifier (singular)
PATCH
You can patch the existing modifiers without re-submitting the entire collection.