publisher_bid_modifier

Name

Modifier & Defaults

Type

Description

publisher_bid_modifier

Default:
Publisher Bid Modifier Object with values = [] (empty array)

Publisher Bid Modifier Object

Allows you to define bid modifiers for specific publishers. Each modifier is specified as a multiplier of the campaign-level bid. See 'Bid Modifier Per Publisher' Object for examples.

Note: You can patch the existing modifiers without re-submitting the entire collection.

Sample Campaign Object (Snippet):

{
   // other Campaign fields...
   "publisher_bid_modifier": {
      "values": []
   }
}
{
   // other Campaign fields...
   "publisher_bid_modifier": {
      "values": [
         {
            "target": "demo-site-1",
            "cpc_modification": 1.5
         },
         {
            "target": "demo-site-2",
            "cpc_modification": 0.9
         }
      ]
   }
}

🚧

Minimum CPC

For each campaign, Taboola Backstage enforces a minimum CPC.

As of July 8, the minimum CPC is also enforced for site-level bids.

For more detail, see: Get list of Minimum CPC values

πŸ“˜

Field Name (spelling)

publisher_bid_modifier (singular)

πŸ“˜

PATCH

You can patch the existing modifiers without re-submitting the entire collection.