category

Field Name	Modifier & Defaults	Type	Description
category	Required	String Possible values: VIEW_CONTENT SEARCH ADD_TO_CART ADD_TO_WISHLIST START_CHECKOUT ADD_PAYMENT_INFO MAKE_PURCHASE LEAD COMPLETE_REGISTRATION APP_INSTALL OTHER -- Use the Dictionary to fetch a list of possible values: `/backstage/api/1.0/resources/universal_pixel/conversion_rules/categories`	The category that best describes the conversion you are defining.

Field Name

Modifier & Defaults

Type

Description

category

Required

String

Possible values:
VIEW_CONTENT
SEARCH
ADD_TO_CART
ADD_TO_WISHLIST
START_CHECKOUT
ADD_PAYMENT_INFO
MAKE_PURCHASE
LEAD
COMPLETE_REGISTRATION
APP_INSTALL
OTHER

--
Use the Dictionary to fetch a list of possible values: /backstage/api/1.0/resources/universal_pixel/conversion_rules/categories

The category that best describes the conversion you are defining.