category

Field Name

Modifier & Defaults

Type

Description

category

Required

String

  • *Possible values**:
  • VIEW_CONTENT
    SEARCH
    ADD_TO_CART
    ADD_TO_WISHLIST
    START_CHECKOUT
    ADD_PAYMENT_INFO
    MAKE_PURCHASE
    LEAD
    COMPLETE_REGISTRATION
    APP_INSTALL
    OTHER*

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Use the Dictionary to fetch a list of possible values: /backstage/api/1.0/resources/universal_pixel/conversion_rules/categories

The category that best describes the conversion you are defining.