category

Field Name

Modifier & Defaults

Type

Description

category

Required

String

Possible values:
VIEW_CONTENT
SEARCH
ADD_TO_CART
ADD_TO_WISHLIST
START_CHECKOUT
ADD_PAYMENT_INFO
MAKE_PURCHASE
LEAD
COMPLETE_REGISTRATION
APP_INSTALL
OTHER

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Use the Dictionary to fetch a list of possible values: /backstage/api/1.0/resources/universal_pixel/conversion_rules/categories

The category that best describes the conversion you are defining.