| Field Name | Modifier & Defaults | Type | Description |
|---|---|---|---|
| category | Required | String Possible values: VIEW_CONTENT SEARCH ADD_TO_CART ADD_TO_WISHLIST START_CHECKOUT ADD_PAYMENT_INFO MAKE_PURCHASE LEAD COMPLETE_REGISTRATION APP_INSTALL OTHER -- Use the Dictionary to fetch a list of possible values: /backstage/api/1.0/resources/universal_pixel/conversion_rules/categories | The category that best describes the conversion you are defining. |