| Name | Modifier & Defaults | Description |
|---|---|---|
| traffic_allocation_mode | Default: OPTIMIZED | "OPTIMIZED"The exposure of your campaign items is determined by our algorithm, with more engaging items served more frequently. "EVEN"Triggers an A/B Test. During the A/B testing period, the campaign’s items will receive equal opportunity to compete. If an item ranks highly enough for a given opportunity, it will be served. Note: items might not be served equally during this period. The A/B test runs until the traffic_allocation_ab_test_end_date is reached. (If you do not pass a value for traffic_allocation_ab_test_end_date, a default of 'current date + <<ab_test_default>> days' is applied.)Once the end date is reached, the traffic_allocation_mode switches to "OPTIMIZED".(You can also view the start and end dates for the A/B Test via the campaign_breakdown dimension of the Campaign Summary Report.) |
A/B Testing
Setting
traffic_allocation_modeto"EVEN"will trigger an A/B Test.During the A/B testing period, the campaign’s items will receive equal opportunity to compete. If an item ranks highly enough for a given opportunity, it will be served.
Note: items might not be served equally during this period.
A/B Testing Period
Default period: 14 days
Max period allowed: 30 days
Min period allowed: 3 days