Name

Modifier & Defaults

Description

traffic_allocation_mode

Default:
OPTIMIZED

"OPTIMIZED"
The exposure of your campaign items is determined by our algorithm, with more engaging items served more frequently.

"EVEN"
Triggers an A/B Test.

During the A/B testing period, the campaign’s items will receive equal opportunity to compete. If an item ranks highly enough for a given opportunity, it will be served.

Note**: items might not beserved* equally during this period.

The A/B test runs until the traffic_allocation_ab_test_end_date is reached. (If you do not pass a value for traffic_allocation_ab_test_end_date, a default of 'current date + {user.ab_test_default} days' is applied.)

Once the end date is reached, the traffic_allocation_mode switches to "OPTIMIZED".

(You can also view the start and end dates for the A/B Test via the campaign_breakdown dimension of the Campaign Summary Report.)

🚧
A/B Testing
Setting traffic_allocation_mode to "EVEN" will trigger an A/B Test.
During the A/B testing period, the campaign’s items will receive equal opportunity to compete. If an item ranks highly enough for a given opportunity, it will be served.
Note: items might not be served equally during this period.

🚧
A/B Testing Period
Default period: 14 days
Max period allowed: 30 days
Min period allowed: 3 days