Your Account ID

Before you start using Backstage API, you will need your Advertiser (or Publisher) Account ID. This is the account under which you will perform API operations - e.g. creating campaigns.

Your account_id is provided to you during the API onboarding process, together with your client_id and client_secret.

Backstage API also provides a convenience method for fetching your account_id. See the users/current/account endpoint below.


Your account_id is a unique, alphabetic String. It might contain dashes - e.g. "taboola-demo-account" - but not spaces or underscores.


If you manage multiple accounts under a Taboola network, you will be allocated:

  • A network account.
  • Individual sub-accounts for your network.

See: Network Accounts (below).