Item columns

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When using the by_item dimension, each row in the report includes item properties (listed below).

Name

Type

Description

cta

Object

An object representing the item's CTA (Call To Action) properties.
See: cta

performance_status

String

learning_state

String

The learning status of the Item.

Possible values:

"EMPTY_DISPLAY" (aka "NONE")
"EXPEDITED_LEARNING"
"LEARNING"
"LEARNING_COMPLETE"
"LEARNING_LIMITED" (insufficient events for learning)

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For more detail, see the following Help Center article: Creative Expedition

reject_reason

String

The Policy Review reject reason.
See: policy_review

status_reason

String

The Policy Review status reason.
See: policy_review

campaign_id

Number

The numeric campaign ID (to which this item belongs).

campaign_name

String

The human-readable campaign name (to which this item belongs).

account_numeric_id

Number

The numeric Account ID of the campaign owner (the advertiser that created the campaign).

account_id

String

The alphabetic Account ID of the campaign owner (the advertiser that created the campaign).

account_name

String

The human-readable account name of the campaign owner (the advertiser that created the campaign).

creative_name

String

The custom name of the creative (ad), if you provided one.
See: custom_data

custom_id

String

The custom ID of the creative (ad), if you provided one.
See: custom_data