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API Reference

Item columns

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When using the by_item dimension, each row in the report includes item properties (listed below).

NameTypeDescription
ctaObjectAn object representing the item's CTA (Call To Action) properties.
See: cta
performance_statusString
learning_stateStringThe learning status of the Item.

Possible values:

"EMPTY_DISPLAY" (aka "NONE")
"EXPEDITED_LEARNING"
"LEARNING"
"LEARNING_COMPLETE"
"LEARNING_LIMITED" (insufficient events for learning)

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For more detail, see the following Help Center article: Creative Expedition
reject_reasonStringThe Policy Review reject reason.
See: policy_review
status_reasonStringThe Policy Review status reason.
See: policy_review
campaign_idNumberThe numeric campaign ID (to which this item belongs).
campaign_nameStringThe human-readable campaign name (to which this item belongs).
account_numeric_idNumberThe numeric Account ID of the campaign owner (the advertiser that created the campaign).
account_idStringThe alphabetic Account ID of the campaign owner (the advertiser that created the campaign).
account_nameStringThe human-readable account name of the campaign owner (the advertiser that created the campaign).
creative_nameStringThe custom name of the creative (ad), if you provided one.
See: custom_data
custom_idStringThe custom ID of the creative (ad), if you provided one.
See: custom_data