Patching Bid Modifiers

Patching Bid Modifiers

To update publisher_bid_modifiers via the API, without submitting the entire collection:

1. Send an HTTP PATCH request.
2. The request body must include a JSON Object with:
   • a patch_operation ("ADD", "REMOVE" or "REPLACE")
   • a Publisher Bid Modifier Object

Patching Bid Strategy Modifiers

To update publisher_bid_strategy_modifiers via the API, without submitting the entire collection:

1. Send an HTTP PATCH request.
2. The request body must include a JSON Object with:
   • a patch_operation ("ADD" or "REMOVE")
   • a Publisher Bid Strategy Modifier Object

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Minimum CPC

For each campaign, Taboola Backstage enforces a minimum CPC.

As of July 8, the minimum CPC is also enforced for site-level bids.

For more detail, see: Get list of Minimum CPC values

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Restrictions

When patching Bid Strategy Modifiers:

• The campaign must have a Bid Strategy of "OPTIMIZED_CONVERSIONS".
• For an "ADD" operation, you must set the bid_strategy to "FIXED" (to override the above, campaign-level setting for this publisher).
• The "REPLACE" operation is not supported. You can use only "ADD" (apply an override of "FIXED" for this publisher) or "REMOVE" (remove the override).

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See Patching Collections for an overview of the PATCH operation.

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See Patch a Collection for examples.