Get list of Minimum CPC values

Get a list of Minimum CPC values per currency.

{
    "results": [
        {
            "currency": "HKD",
            "minimum_cpc": "0.1"
        },
        {
            "currency": "MXN",
            "minimum_cpc": "0.1"
        },
        {
            "currency": "EUR",
            "minimum_cpc": "0.01"
        },
        {
            "currency": "USD",
            "minimum_cpc": "0.01"
        },
        //...

    ],
    "metadata": {
        //...
    }
}

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Traversing the Tree

The request URL in this example ends with the key minimum_cpc - returned by Get list of Dictionaries. (See Traversing the Tree for an overview.)

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The minimum bid per currency may change from time to time. Make sure to fetch the latest values.

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Minimum CPC Rules

  1. Attempting to apply a campaign-level CPC that falls below the minimum will result in Error 400.
  2. Attempting to apply a site-level bid that falls below the minimum will result in Error 400.
  3. During an auction, the system compares the site-level bid to the allowed minimum and uses the higher of the 2. This is the bid amount that will be used in auctions, and the value that will be charged for a click.

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Example

Set the campaign-level cpc to 0.1:

Bid for demo-site-1 = 0.1 (default)

Apply a cpc_modification of 0.5 to demo-site-1:

Bid for demo-site-1 = 0.1 x 0.5 = 0.05

Adjust the campaign-level cpc to 0.01:

Bid for demo-site-1 = 0.01 x 0.5 = 0.005 (below the allowed minimum)

For demo-site-1 bidding, the system will use:

MAX(allowed_minimum, site_specific_bid) = MAX(0.01, 0.005) = 0.01

This is the bid amount that will be used in auctions, and the value that will be charged for a click.

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