Targeting Object

Overview

in general, campaign fields that implement targeting are represented by a Targeting Object.

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Audience targeting fields are handled a bit differently - and are represented by a Multi-Targeting Object - see Audience Targeting Overview.

The Targeting Object has 3 fields:

type
value
href

The following sample Campaign Object illustrates:

{
   // Additional Campaign fields omitted...
   "postal_code_targeting": {
      "type": "INCLUDE",
      "value": null,
      "href": "https://backstage.taboola.com/backstage/api/1.0/demo-account/campaigns/1234/targeting/postal_code"
   },
   // Additional Campaign fields omitted...
   "platform_targeting": {
      "type": "INCLUDE",
      "value": [
         "TBLT",
         "PHON"
      ],
      "href": null
   },
   // Additional Campaign fields omitted...
}

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Note
postal_code_targeting stores a reference to its collection in the href property. It's value property is always null.
platform_targeting stores its collection directly in the value property. Its href property is always null. Most targeting fields implement this scheme (with the exception of audience targeting fields - as noted above above).

Targeting Object Schema

Name	Modifier/Defaults	Type	Description
type	Required for targeting fields that implement a typical flow. (See notes)	Possible values: INCLUDE The supplied values should be included (targeted). EXCLUDE The supplied values should be excluded ALL Target all (no targeting).	Type of targeting - whether the listed values should be excluded (EXCLUDE) or included (INCLUDE). ALL indicates that there is no targeting. (For `postal_code_targeting`, this property is not updated directly.)
value	Required for targeting fields that implement a typical flow. (See notes)	Array Possible values depend on the item being targeted.	For targeting fields that implement a typical flow - e.g. `platform_targeting` - this property is required and stores the targeted collection. (For `postal_code_targeting`, this property is always `null`.)
href	Read-only	String (URL format)	For `postal_code_targeting`, `href` stores a reference to the targeted values (e.g. a reference to the `/targeting/postal_code` endpoint, for the current campaign). (For targeting fields that implement a typical flow - e.g. `platform_targeting` - this property is always `null`.)

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You must adhere to the restrictions defined for each field. Otherwise, the server will return 400 Bad Request.

Overview

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📘Note

Targeting Object Schema

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Note