Taboola Backstage API

Welcome to Taboola's Backstage API

Welcome to Taboola's Backstage API hub. You'll find comprehensive guides and documentation to help you start working with the Backstage API as quickly as possible, as well as support if you get stuck. Let's jump right in!

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improved

Audience size

Posted by Peter Cimring (at Taboola) 5 days ago

Going forward, audience size will reflect the estimated number of users with visible activity in the Taboola network, over the past 30 days. (Previously, it reflected an average, daily amount.)

deprecated

GIF thumbnails (deprecation notice)

Posted by Peter Cimring (at Taboola) 12 days ago

Effective from Nov 30, the items endpoint will no longer support GIF thumbnails.

added

Item description

Posted by Peter Cimring (at Taboola) 28 days ago

Campaign items now support a description field. This enables advertisers to tell their story more fully, thereby increasing conversion intent.

added

`campaign_hour_breakdown` dimension

Posted by Peter Cimring (at Taboola) about a month ago

The Campaign Summary Report now supports a campaign_hour_breakdown dimension. This provides an hourly breakdown per campaign.

added

Duplicate a campaign for a different account

Posted by Peter Cimring (at Taboola) about a month ago

You can now duplicate a campaign and assign it to a different account in your network.

added

Get all campaigns across a network

Posted by Peter Cimring (at Taboola) about a month ago

The API now provides a convenience method for fetching all campaigns (across all accounts) in your network.

added

Campaign Learning State

Posted by Peter Cimring (at Taboola) 2 months ago

Campaign and Item reporting now display a campaign learning state. The learning state indicates how well the Taboola algorithm understands your campaign's Items (in order to serve them in the most optimal way).

deprecated

Daily Ad Delivery Model

Posted by Peter Cimring (at Taboola) 3 months ago

Effective from Aug 1, the Daily Ad Delivery Model will no longer support an ACCELERATED option.

added

Creative Focus

Posted by Peter Cimring (at Taboola) 4 months ago

You can now apply a custom focal point to your Creative image. (This is useful when the automatically selected focal point causes cropping issues). See: Creative Focus

Daily Ad Delivery Model

Posted by Peter Cimring (at Taboola) 4 months ago

Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a daily_cap).