added

View-through lookback window

Conversion Rules now support a configurable view_through_look_back_window.

added

ROAS clicks and views

The Campaign Summary Report now priovides a breakdown of ROAS according to clicks and views.

deprecated

Password Credentials - Deprecation Notice

The Password Credentials flow for Backstage API has been deprecated.

added

Custom data for items (ads)

Within a given item (ad), you can now use the custom_dataproperty to store additional information about the creative.

added

Bidding strategies

Backstage API now supports 4 bidding strategies.

added

Realtime Reports

You can now use the following reports to fetch (near) real-time data:

added

3rd party tags at the item level

Going forward, the Verification Pixel (aka 3rd Party Pixel) can be set at the campaign or item level.

improved

`campaign_hour_breakdown` - end_date

When using the campaign_hour_breakdown dimension, always pass a date and time for the reporting interval. (The values passed should reflect the time zone of that account.)

improved

Top Campaign Content - Multiple versions of an item

Overview

added

`exclude_empty_campaigns` filter

By default, campaign-breakdown dimensions (for the Campaign Summary Report) return all campaigns.