Taboola Backstage API

Welcome to Taboola's Backstage API

Welcome to Taboola's Backstage API hub. You'll find comprehensive guides and documentation to help you start working with the Backstage API as quickly as possible, as well as support if you get stuck. Let's jump right in!

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added

Campaign Learning State

Posted by Peter Cimring 19 days ago

Campaign and Item reporting now display a campaign learning state. The learning state indicates how well the Taboola algorithm understands your campaign's Items (in order to serve them in the most optimal way).

Daily Ad Delivery Model

Posted by Peter Cimring about a month ago

Effective from Aug 1, the Daily Ad Delivery Model will no longer support an ACCELERATED option.

added

Creative Focus

Posted by Peter Cimring about a month ago

You can now apply a custom focal point to your Creative image. (This is useful when the automatically selected focal point causes cropping issues). See: Creative Focus

Daily Ad Delivery Model

Posted by Peter Cimring 2 months ago

Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a daily_cap).

fixed

Campaign Summary Report - by_hour_of_day

Posted by Peter Cimring 2 months ago

The following changes apply for the by_hour_of_day dimension:

improved

Minimum CPC

Posted by Peter Cimring 2 months ago

When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.

added

Item CTA

Posted by Peter Cimring 2 months ago

You can now apply a CTA to a campaign item. See: Campaign Item CTA

added

Pixel Lookalike Audiences

Posted by Peter Cimring 2 months ago

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Posted by Peter Cimring 2 months ago

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

Posted by Peter Cimring 2 months ago

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.