View-through lookback window
Conversion Rules now support a configurable view_through_look_back_window.
ROAS clicks and views
The Campaign Summary Report now priovides a breakdown of ROAS according to clicks and views.
Password Credentials - Deprecation Notice
The Password Credentials flow for Backstage API has been deprecated.
Custom data for items (ads)
Within a given item (ad), you can now use the custom_dataproperty to store additional information about the creative.
Bidding strategies
Backstage API now supports 4 bidding strategies.
Realtime Reports
You can now use the following reports to fetch (near) real-time data:
3rd party tags at the item level
Going forward, the Verification Pixel (aka 3rd Party Pixel) can be set at the campaign or item level.
`campaign_hour_breakdown` - end_date
When using the campaign_hour_breakdown dimension, always pass a date and time for the reporting interval. (The values passed should reflect the time zone of that account.)
Top Campaign Content - Multiple versions of an item
Overview
`exclude_empty_campaigns` filter
By default, campaign-breakdown dimensions (for the Campaign Summary Report) return all campaigns.