Taboola Backstage API

You can now create your own First Party Audiences and perform Email and Device ID onboarding via the API.

The network account now has the ability to bulk-update campaigns and items across the network.

You can now bulk create items across multiple campaigns. (The same items will be created for each campaign.)

You can now bulk delete items across multiple campaigns.

You can now bulk update items across multiple campaigns - e.g. to pause all submitted items.

You can now update multiple campaigns in 1 request.

By default, the duplicate endpoint duplicates the entire campaign, and all its items. You can now use the (optional) duplicate_settings param to control which campaign sections are duplicated.

Going forward, audience size will reflect the estimated number of users with visible activity in the Taboola network, over the past 30 days. (Previously, it reflected an average, daily amount.)

Effective from Nov 30, the items endpoint will no longer support GIF thumbnails.

Campaign items now support a description field. This enables advertisers to tell their story more fully, thereby increasing conversion intent.