Campaign and Item reporting now display a campaign learning state. The learning state indicates how well the Taboola algorithm understands your campaign's Items (in order to serve them in the most optimal way).
Effective from Aug 1, the Daily Ad Delivery Model will no longer support an ACCELERATED option.
You can now apply a custom focal point to your Creative image. (This is useful when the automatically selected focal point causes cropping issues). See: Creative Focus
Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a
The following changes apply for the
When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.
You can now apply a CTA to a campaign item. See: Campaign Item CTA
Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.
Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items
When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.