Standard columns contain performance metrics.
| Name | Type | Description |
|---|---|---|
| campaign | String | The campaign_id (A numeric string) |
| campaign_name | String | Human-readable campaign name |
| content_provider | String | Machine-readable advertiser name |
| content_provider_name | String | Human-readable advertiser name |
| impressions | Number | Total number of impressions |
| ctr | Percent | Average CTR (Click Through Rate). Calculated as Clicks/Impressions |
| clicks | Number | Total number of clicks |
| cpc | Money | Average CPC of total clicks. Calculated as Spend/Clicks |
| cpm | Money | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions |
| spent | Money | Total amount spent |
| currency | Currency Code (ISO 4217) | The currency for columns of type “money” |
| actions | Number | Total number of actions (also referred to as conversions) |
| cpa | Money | Average CPA (Cost Per Action). Calculated as Spend/Actions |
| cvr | Percent | Average Conversion Rate. Calculated as Actions/Clicks |
| roas | Money | Return on ad spend - the total conversion value amount divided by the total ad spend |
| visible_impressions | Integer | Total number of viewable impressions |
| vctr | Percent | Average viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions |
| vcpm | Money | Average viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions |