Standard Columns

Standard columns contain performance metrics.

Name

Type

Description

campaign

String

The campaign_id (A numeric string)

campaign_name

String

Human-readable campaign name

content_provider

String

Machine-readable advertiser name

content_provider_name

String

Human-readable advertiser name

impressions

Number

Total number of impressions

ctr

Percent

Average CTR (Click Through Rate). Calculated as Clicks/Impressions

clicks

Number

Total number of clicks

cpc

Money

Average CPC of total clicks. Calculated as Spend/Clicks

cpm

Money

Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions

spent

Money

Total amount spent

currency

Currency Code (ISO 4217)

The currency for columns of type β€œmoney”

actions

Number

Total number of actions (also referred to as conversions)

cpa

Money

Average CPA (Cost Per Action). Calculated as Spend/Actions

cvr

Percent

Average Conversion Rate. Calculated as Actions/Clicks

roas

Money

Return on ad spend - the total conversion value amount divided by the total ad spend

visible_impressions

Integer

Total number of viewable impressions

vctr

Percent

Average viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions

vcpm

Money

Average viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions