Standard Columns

Standard columns contain performance metrics.

NameTypeDescription
campaignStringThe campaign_id (A numeric string)
campaign_nameStringHuman-readable campaign name
content_providerStringMachine-readable advertiser name
content_provider_nameStringHuman-readable advertiser name
impressionsNumberTotal number of impressions
ctrPercentAverage CTR (Click Through Rate). Calculated as Clicks/Impressions
clicksNumberTotal number of clicks
cpcMoneyAverage CPC of total clicks. Calculated as Spend/Clicks
cpmMoneyAverage CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions
spentMoneyTotal amount spent
currencyCurrency Code (ISO 4217)The currency for columns of type “money”
actionsNumberTotal number of actions (also referred to as conversions)
cpaMoneyAverage CPA (Cost Per Action). Calculated as Spend/Actions
cvrPercentAverage Conversion Rate. Calculated as Actions/Clicks
roasMoneyReturn on ad spend - the total conversion value amount divided by the total ad spend
visible_impressionsIntegerTotal number of viewable impressions
vctrPercentAverage viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions
vcpmMoneyAverage viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions