Standard Columns

Standard columns are included in every Top Campaign Content report - regardless of your chosen dimension.

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A Single Dimension

The Top Campaign Content Report supports a single dimension only. Nonetheless, we can still categorize columns as standard or dimension-specific.

Name

Type

Description

campaign

String

The campaign_id (A numeric string)

campaign_name

String

Human-readable campaign name

content_provider

String

Machine-readable advertiser name

content_provider_name

String

Human-readable advertiser name

impressions

Number

Total number of impressions

ctr

Percent

Average CTR (Click Through Rate). Calculated as Clicks/Impressions

clicks

Number

Total number of clicks

cpc

Money

Average CPC of total clicks. Calculated as Spend/Clicks

cpm

Money

Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions

spent

Money

Total amount spent

currency

Currency Code (ISO 4217)

The currency for columns of type “money”

actions

Number

Total number of actions (also referred to as conversions)

cpa

Money

Average CPA (Cost Per Action). Calculated as Spend/Actions

cvr

Percent

Average Conversion Rate. Calculated as Actions/Clicks

roas

Money

Return on ad spend - the total conversion value amount divided by the total ad spend

visible_impressions

Integer

Total number of viewable impressions

vctr

Percent

Average viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions

vcpm

Money

Average viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions