Standard Columns

Standard columns contain performance metrics.

campaignStringThe campaign_id (A numeric string)
campaign_nameStringHuman-readable campaign name
content_providerStringMachine-readable advertiser name
content_provider_nameStringHuman-readable advertiser name
impressionsNumberTotal number of impressions
ctrPercentAverage CTR (Click Through Rate). Calculated as Clicks/Impressions
clicksNumberTotal number of clicks
cpcMoneyAverage CPC of total clicks. Calculated as Spend/Clicks
cpmMoneyAverage CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions
spentMoneyTotal amount spent
currencyCurrency Code (ISO 4217)The currency for columns of type β€œmoney”
actionsNumberTotal number of actions (also referred to as conversions)
cpaMoneyAverage CPA (Cost Per Action). Calculated as Spend/Actions
cvrPercentAverage Conversion Rate. Calculated as Actions/Clicks
roasMoneyReturn on ad spend - the total conversion value amount divided by the total ad spend
visible_impressionsIntegerTotal number of viewable impressions
vctrPercentAverage viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions
vcpmMoneyAverage viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions