Standard columns contain performance metrics.
| Name | Type | Description |
|---|---|---|
campaign | String | The campaign_id (A numeric String) |
campaign_name | String | Human-readable campaign name |
content_provider | String | Machine-readable advertiser name |
content_provider_name | String | Human-readable advertiser name |
impressions | Number | Total Number of impressions |
ctr | Percent | Average CTR (Click Through Rate). Calculated as Clicks/Impressions |
clicks | Number | Total Number of clicks |
cpc | Money | Average CPC of total clicks. Calculated as Spend/Clicks |
cpm | Money | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions |
spent | Money | Total amount spent |
currency | String | Currency Code (ISO 4217) The currency for columns of type “ Money”. |
actions | Number | Total Number of actions (also referred to as conversions) |
cpa | Money | Average CPA (Cost Per Action). Calculated as Spend/Actions |
cvr | Percent | Average Conversion Rate. Calculated as Actions/Clicks |
roas | Money | Return on ad spend - the total conversion value amount divided by the total ad spend |
visible_impressions | Integer | Total Number of viewable impressions |
vctr | Percent | Average viewable CTR (Click Through Rate). Calculated as Clicks/Viewable Impressions |
vcpm | Money | Average viewable CPM (Cost Per 1000 viewable Impressions). Calculated as Spend/viewable Impressions |
ROAS
In order to report on
conversions_valueandroas, you must do either of the following:
- Assign a static conversion value to a given conversion.
- Pass dynamic conversion values.
If you are using the Taboola Shopify App, the App will pass the purchase value to Taboola dynamically.
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