Bid Strategy > Maximize conversions
Overview
When using this bid strategy, bids are automatically optimized to maximize conversions within the specified campaign budget.
Details
- Recommended for new campaigns.
- Bidding is fully automated.
- Requires that Taboola Pixel be installed for your account.
For detailed information, see the Help Center: Setting Your Bid Strategy: Maximize Conversions
Examples
The examples below illustrate how to create or update a campaign to use a bid_strategy of "MAX_CONVERSIONS".
Guidelines for fields
The following fields cannot be set
Example - Create a campaign
POST /backstage/api/1.0/<<example_advertiser_id>>/campaigns/ HTTP/1.1
Host: backstage.taboola.com
Content-Type: application/json
Authorization: Bearer {access_token}
{
"name": "Max Conversions Campaign",
"branding_text": "branding",
"spending_limit": 100,
"spending_limit_model": "MONTHLY",
"bid_strategy": "MAX_CONVERSIONS",
"marketing_objective": "LEADS_GENERATION"
}
{
"id": 1234,
"advertiser_id": "<<example_advertiser_id>>",
"name": "Max Conversions Campaign",
"branding_text": "branding",
"cpc": null,
"spending_limit": 100.0,
"spending_limit_model": "MONTHLY",
"bid_strategy": "MAX_CONVERSIONS",
"marketing_objective": "LEADS_GENERATION",
...
}
Example - Update a campaign
POST /backstage/api/1.0/<<example_advertiser_id>>/campaigns/1235 HTTP/1.1
Host: backstage.taboola.com
Content-Type: application/json
Authorization: Bearer {access_token}
{
"bid_strategy": "MAX_CONVERSIONS"
}
{
"id": 1235,
"advertiser_id": "<<example_advertiser_id>>",
"name": "Campaign Update Test",
"branding_text": "branding",
"cpc": null,
"spending_limit": 100.0,
"spending_limit_model": "MONTHLY",
"bid_strategy": "MAX_CONVERSIONS",
"marketing_objective": "LEADS_GENERATION",
...
}
Update guidelines
Fields that cannot be set (e.g.
cpc) are automatically cleared.See above: Guidelines for fields