A note for publishers
For publisher reports, go here.
Reports allow you to view and analyze your campaign data. In these reports you’ll find everything you need to understand what’s happening with your campaigns - including performance information that will help with campaign optimization.
Available Reports
The Taboola Backstage API provides 2 advertiser reports, each with its own endpoint, dimensions (views) and filters:
| Name | Resource | Path (prefix: /backstage/api/1.0) | Description |
|---|---|---|---|
| Campaign Summary Report | reports/ campaign-summary | /account_id/reports/campaign-summary/dimensions/ dimension_id?parameters | A comprehensive summary of all campaign activity, including performance metrics. |
| Top Campaign Content Report | reports/ top-campaign-content | /account_id/reports/top-campaign-content/dimensions/ dimension_id?parameters | The 1,000 top-performing Items across all campaigns (or for a specified campaign). Supports 1 dimension only: item_breakdown |
The Response Object
Reports are returned as a valid JSON object. (A sample request and response are shown below.)
The results array contains the report data (the rows).
The metadata section contains the report metadata e.g. total records returned, static column definitions, dynamic columns definitions, etc.)
(Static columns are system-defined columns. Dynamic columns are based on conversion rules that you create - and are only present if you add include_multi_conversions=true to your request URL. Dynamic columns are explained in detail under the Custom Conversion Columns topic.)
Sample query with successful response
GET {base_url}/api/1.0/demo-account/reports/campaign-summary/dimensions/day?start_date=2019-12-01&end_date=2019-12-31&campaign=1234&site=Demo%20-%20Site
{
"last-used-rawdata-update-time": "2019-12-17 09:00:00.0",
"last-used-rawdata-update-time-gmt-millisec": 1576591200000,
"timezone": "EST",
"results": [
{
"date": "2019-10-26 00:00:00.0",
"date_end_period": "2019-10-26 00:00:00.0",
"clicks": 0,
"impressions": 154,
"visible_impressions": 47,
"spent": 0,
"conversions_value": 0,
"roas": 0,
"ctr": 0,
"vctr": 0,
"cpm": 0,
"vcpm": 0,
"cpc": 0,
"campaigns_num": 1,
"cpa": 0,
"cpa_clicks": 0,
"cpa_views": 0,
"cpa_actions_num": 0,
"cpa_actions_num_from_clicks": 0,
"cpa_actions_num_from_views": 0,
"cpa_conversion_rate": 0,
"cpa_conversion_rate_clicks": 0,
"cpa_conversion_rate_views": 0,
"currency": "USD"
}
// additional rows (objects) omitted below...
],
"recordCount": 9,
"metadata": {
"total": 9,
"count": 9,
"static_fields": [
{
"id": "date",
"format": null,
"data_type": "DATE"
},
{
"id": "date_end_period",
"format": null,
"data_type": "STRING"
},
{
"id": "clicks",
"format": null,
"data_type": "NUMERIC"
}
// additional field definitions (objects) omitted below...
]
}
}