Modifier & Defaults
The Spending Limit model defines whether the campaign will have a monthly recurring budget (which replenishes automatically each month), or an overall budget.
For a detailed overview, see below.
When defining the spending limit for a given campaign, the following 2 fields work together:
In general, campaigns have 2 possible spending models:
- Entire Budget
spending_limit= entire amount that the campaign can consume.
- Once the budget is depleted, the campaign stops running, and
- Monthly Budget
spending_limit= monthly amount the campaign can consume.
- Once the budget is depleted, the campaign stops running for this month, and
- When a new month begins, the campaign's budget is replenished and the campaign starts running again (
To set the spending model to Entire Budget, set
To set the spending model to Monthly Budget, set