| Name | Modifier & Defaults | Type | Description |
|---|---|---|---|
| marketing_objective | Required Note: this field is no longer optional | String Possible values: BRAND_AWARENESS Goal is to increase brand awareness. LEADS_GENERATION Goal is to find potential customers and obtain their contact information. ONLINE_PURCHASES Goal is to make online sales. DRIVE_WEBSITE_TRAFFIC Goal is to increase website traffic. | Main goal for campaign |