marketing_objective

Name

Modifier & Defaults

Type

Description

marketing_objective

Required

Note: this field is no longer optional

String

Possible values:

BRAND_AWARENESS
Goal is to increase brand awareness.
LEADS_GENERATION
Goal is to find potential customers and obtain their contact information.
ONLINE_PURCHASES
Goal is to make online sales.
DRIVE_WEBSITE_TRAFFIC
Goal is to increase website traffic.

Main goal for campaign