bid_type

Name Modifier & Defaults Type Description

bid_type

Name	Modifier & Defaults	Type	Description
bid_type	Default: `"FIXED"`	String Possible Values: `"FIXED"` `"OPTIMIZED_CONVERSIONS"`	Defines whether the CPC bid is fixed or enhanced - i.e. auto-adjusted to maximize campaign performance at scale. See the 🚧 Deprecated notice, below.

Default:
"FIXED"

String

Possible Values:
"FIXED"
"OPTIMIZED_CONVERSIONS"

Defines whether the CPC bid is fixed or enhanced - i.e. auto-adjusted to maximize campaign performance at scale.

See the 🚧 Deprecated notice, below.

🚧
Deprecated
This field has been deprecated. Instead, use bid_strategy.