type

Field NameModifier & DefaultsTypeDescription
typeRequired

String

Possible values:
  • BASIC
  • EVENT_BASED
  • LOOKALIKE

BASIC: The audience is based on a URL that the user visits.

EVENT_BASED: The audience is based on an event (action) that the user performs.

LOOKALIKE: The audience is based on another Custom Audience.


The original Custom Audience is either a Taboola Pixel Audience - or based on CRM data that you uploaded.