category

Field Name

Modifier & Defaults

Type

Description

category

Required

String

Possible values:

  • VIEW_CONTENT
  • SEARCH
  • ADD_TO_CART
  • ADD_TO_WISHLIST
  • START_CHECKOUT
  • ADD_PAYMENT_INFO
  • MAKE_PURCHASE
  • LEAD
  • COMPLETE_REGISTRATION
  • APP_INSTALL
  • OTHER

Use the Dictionary to fetch a list of possible values: /backstage/api/1.0/resources/universal_pixel/conversion_rules/categories

The category that best describes the conversion you are defining.