Standard Columns

Standard columns are included in the Campaign Summary report for most dimensions.

Name

Type

Description

clicks

Number

Total clicks

impressions

Number

Total impressions

visible_impressions

Integer

Total viewable impressions

spent

Money

Total spent (on campaign bidding)

conversions_value *

Money

Total revenue from conversions

Revenue is determined by the value assigned to that conversion

roas *

Percent

Return On Ad Spend (%)
= conversions_value/spent

ctr

Percent

Click Through Rate (%)
= clicks/impressions

vctr

Percent

Viewable Click Through Rate (%)
= clicks/visible_impressions

cpm

Money

Cost Per 1000 Impressions
= spent/impressions * 1000

vcpm

Money

Cost Per 1000 Viewable Impressions
= spent/visible_impressions * 1000

cpc

Money

(Actual) Cost Per Click
= spent/clicks

campaigns_num

Long

Number of campaigns
(visible for relevant dimensions only e.g. day, week, month)

cpa

Money

Cost Per Action (Conversion)
= Spent/Conversions
(considers all conversions)

cpa_clicks **

Money

Click Cost Per Action (Conversion)
= Spent/Click Through Conversions
(considers conversions attributed via click throughs only)

cpa_views **

Money

View Cost Per Action (Conversion)
= Spent/View Through Conversions
(considers conversions attributed via view throughs only)

cpa_conversion_rate

Percent

Conversion Rate (%)
= Conversions/Clicks
(considers all conversions)

cpa_conversion_rate_clicks **

Percent

Click Conversion Rate (%)
= Click Through Conversions/Clicks
(considers conversions attributed via click throughs only)

cpa_conversion_rate_views **

Percent

View Conversion Rate (%)
= View Through Conversions/Clicks
(considers conversions attributed via view throughs only)

cpa_actions_num

Integer

Total number of actions (conversions)

cpa_actions_num_from_clicks **

Integer

Total number of click through actions (conversions)

Look-back window is configurable per conversion rule (default = 30 days)

cpa_actions_num_from_views **

Integer

Total number of view through actions (conversions)

Look-back window is 24 hours (fixed)

currency

Currency Code (ISO 4217)

The currency for columns of type Money

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* Column is present if a conversion value was assigned to the conversion.
** Column is present if clicks and view-through attribution is enabled under Taboola Pixel Settings.