API ReferenceCommunity DiscussionAnnouncementsSubscribe
API ReferenceAnnouncementsCommunity Discussion
API ReferenceCommunity DiscussionAnnouncementsSubscribeLog In

Standard Columns

Standard columns contain performance metrics and are present for most dimensions.

Name

Type

Description

clicks

Number

Total clicks

impressions

Number

Total impressions

visible_impressions

Integer

Total viewable impressions

spent

Money

Total spent (on campaign bidding)

conversions_value *

Money

Total revenue from conversions

Revenue is determined by the value assigned to that conversion

roas *

Percent

Return On Ad Spend (%)
= conversions_value/spent

ctr

Percent

Click Through Rate (%)
= clicks/impressions

vctr

Percent

Viewable Click Through Rate (%)
= clicks/visible_impressions

cpm

Money

Cost Per 1000 Impressions
= spent/impressions * 1000

vcpm

Money

Cost Per 1000 Viewable Impressions
= spent/visible_impressions * 1000

cpc

Money

(Actual) Cost Per Click
= spent/clicks

campaigns_num

Long

Number of campaigns
(visible for relevant dimensions only e.g. day, week, month)

cpa

Money

Cost Per Action (Conversion)
= Spent/Conversions
(considers all conversions)

cpa_clicks **

Money

Click Cost Per Action (Conversion)
= Spent/Click Through Conversions
(considers conversions attributed via click throughs only)

cpa_views **

Money

View Cost Per Action (Conversion)
= Spent/View Through Conversions
(considers conversions attributed via view throughs only)

cpa_conversion_rate

Percent

Conversion Rate (%)
= Conversions/Clicks
(considers all conversions)

cpa_conversion_rate_clicks **

Percent

Click Conversion Rate (%)
= Click Through Conversions/Clicks
(considers conversions attributed via click throughs only)

cpa_conversion_rate_views **

Percent

View Conversion Rate (%)
= View Through Conversions/Clicks
(considers conversions attributed via view throughs only)

cpa_actions_num

Integer

Total number of actions (conversions)

cpa_actions_num_from_clicks **

Integer

Total number of click through actions (conversions)

Look-back window is configurable per conversion rule (default = 30 days)

cpa_actions_num_from_views **

Integer

Total number of view through actions (conversions)

Look-back window is 24 hours (fixed)

currency

Currency Code (ISO 4217)

The currency for columns of type Money

📘

* Column is present if a conversion value was assigned to the conversion.
** Column is present if clicks and view-through attribution is enabled under Taboola Pixel Settings.