Overview

MMP (Mobile Measurement Partner) platforms are used to track app installs and in-app events (e.g. in-app signups and purchases).

If you are using an MMP platform, you can pass conversions to Taboola using server-to-server (S2S) conversion tracking.

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Additional MMP platforms

Below you'll find setup instructions for AppsFlyer and Adjust. Taboola also supports other MMP platforms including Kochava, Branch, Tune, Singular, etc. For platform-specific assistance with those, reach out to your Taboola Account Manager or sync with your MMP vendor.

Refer to the relevant pages that follow.