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Start here

  • Welcome
  • Tracking overview
  • Pixel basics
  • Codeless conversions

Install the pixel using GTM

  • What is GTM (Google Tag Manager)?
    • Should I use GTM (Google Tag Manager)?
    • Getting started with GTM (Google Tag Manager)
  • The base pixel
    • Add the base pixel via Realize
    • Add the base pixel in Google Tag Manager (using a template)
    • Add the base pixel in Google Tag Manager (using custom HTML)
  • Event pixels
    • Add event pixels in Google Tag Manager (using a template)
    • Add event pixels in Google Tag Manager (using custom HTML)
  • Misc
    • Removing tags from Google Tag Manager
    • Your Taboola Account ID

Install the pixel manually

  • Add the base pixel manually
    • Add the base pixel to an SPA
  • Add event pixels manually

Verify that the pixel is working

  • Testing Tool
  • Alternative ways to verify your web pages
    • Chrome extension
    • Chrome DevTools
    • Verify in Realize

Misc topics

  • Track dynamic conversion values
  • Tips & techniques
  • Submitting First Party Data
  • Attribution models in Realize
  • Conversion deduplication
    • Heuristic deduplication

Tracking in Shopify

  • Set up conversion tracking in Shopify
    • Cookie banner settings
    • Third-party apps that bypass Shopify checkout
  • Verify that Realize is receiving events

Alternative flows for Shopify

  • Remove legacy integration code from Shopify
  • Set up conversion tracking using a code snippet
  • Manually set up a post purchase event
  • Manually set up Shopify events in Realize
    • Make Purchase
    • Start Checkout
    • Add To Cart
    • Cart View
    • Product View
    • Collection View
    • Search Submitted

Tracking in WordPress

  • Install the base pixel in WordPress

S2S (Server to Server) Tracking

  • Overview
  • Manual S2S integration
  • The S2S postback URL
    • S2S Error Codes
  • Bulk submit S2S conversions
  • Tips & techniques
  • S2S verification
    • An alternative method for S2S verification

S2S tracking with MMP platforms

  • Overview
  • S2S conversion tracking with AppsFlyer
    • AppsFlyer - Direct to app
    • AppsFlyer - Web to app
  • S2S conversion tracking with Adjust
    • Adjust - Direct to App

S2S tracking with other platforms

  • Overview
  • S2S conversion tracking with Voluum
  • S2S conversion tracking with ClickBank
  • S2S conversion tracking with Redtrack

Tracking with UTM params

  • Overview
  • Conversion tracking with Hyros
  • Conversion tracking with Triple Whale

DCO

  • Overview
  • Google Tag Manager
  • JavaScript API
  • Hashing user emails
  • Validation and common issues
  • Terms of use
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Overview

If you are using an MMP platform, you can pass conversions to Taboola using server to server conversion tracking.

Refer to the relevant pages that follow.

Updated 2 months ago


An alternative method for S2S verification
S2S conversion tracking with AppsFlyer