Because GTM (Google Tag Manager) does the heavy lifting for you, it is generally the recommended method for installing Taboola Pixel.

This is especially true if you are already using GTM.

If you are not already using GTM, you should still consider doing so for Taboola Pixel. With GTM, you edit your website templates once. Thereafter, you can add, edit, test-drive, remove, or temporarily pause tags without editing your web pages.

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Shopify store owners

For Shopify store owners, we recommend using the Taboola Shopify app.

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Need to install GTM on your pages?

Take a look at our quick-start guide: Installing GTM

Which tag types should I add?

To get the full benefit of Taboola Pixel, you should add 2 types of GTM tags:

1. The base pixel

   Even if you are not ready yet to set up conversions, go ahead and add the base pixel. This will allow Taboola to gather data about user behavior and optimize your campaigns accordingly.

2. Event pixels

   These are the specific conversions that you want to track.

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URL-based conversions

URL-based conversions rely on the base pixel only - they do not require an event pixel.