Set up conversion tracking in Shopify

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The following steps can be used for new or old Taboola accounts.

  1. Log into Realize.
  2. In a new browser tab, log into your Shopify dashboard.
  3. Access the Taboola Pixel app in the Shopify marketplace, and open it.
  4. Click on Get Started:

    (If prompted to do so, log with your user account for Realize.)

  1. A Connect Shopify App popup appears. Click on Next:
  1. Select the Realize account that will use to track conversions and click on Connect:

    Tip: to select a different account, begin typing the account name.

  1. In the Taboola Pixel app, review your account selection and click on Install:
  1. Once the pixel has installed successfully:
    1. Click on the Installed Conversions dropdown to review the newly created conversions.
    2. Click on the Testing Tool link (bottom) to test your new integration in Realize.

What's next?

Well done - you have completed the basic setup for conversion tracking in Shopify.

Next, make sure to look at the specific cases below.

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IMPORTANT

Failure to cater for the cases below may result in conversions going untracked.

  1. Review your privacy and cookie banner settings.
  2. If you are using an upsell app, additional steps are needed to track those events:
    1. If your upsell app uses a post-purchase page, see: Post purchase upsell page
    2. If your upsell app bypasses Shopify’s checkout process, see: Third-party apps that bypass Shopify checkout