The Realize platform provides an easy and convenient way to set up conversion tracking for your Shopify store.

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For a new Taboola account, use the instructions on this page. Otherise, refer to the alternative flows below.

Setup

1. Log into your Shopify dashboard.

2. In a new browser tab, open Realize, and select the account (top, left) that you will use to track conversions.

3. In the sidebar (left), select Tracking.

4. Click on Account Tracking Setup (top, right).

5. Select Shopify and click Continue.

   If the Shopify option is not available, refer to this guide.

6. Follow the on-screen instructions provided in Realize:

   1. Copy your numeric Account ID.
   2. Install the Taboola Pixel app from the Shopify marketplace.

7. Once the app is installed, go back to Realize, and click Continue.

8. Click on Connect Shopify.

9. Note how Realize automatically creates the relevant conversions:

   
   

10. Go back to the Shopify dashboard and select Settings > Customer Events.

11. Verify that Taboola Pixel is present, and has a status of Connected:

What's next?

Well done - you have completed the basic setup for conversion tracking in Shopify.

Next, make sure to look at the specific cases below.

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IMPORTANT

Failure to cater for the cases below may result in conversions going untracked.

1. Review your privacy and cookie banner settings.
2. If you are using an upsell app, additional steps are needed to track those events:
   1. If your upsell app uses a post-purchase page, see: Post purchase upsell page
   2. If your upsell app bypasses Shopify’s checkout process, see: Third-party apps that bypass Shopify checkout
3. Finally, verify that events are being received in Realize, for all relevant funnels.