When manually integrating S2S (server to server) tracking, your server is responsible for passing the event data to Taboola.

This page describes how you can submit a postback call for each successful conversion.

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You can also bulk submit conversions.

General format

The postback URL has the following format:

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id=CLICK_ID&name=EVENT_NAME&revenue=REVENUE&currency=CURRENCY&orderid=ORDER_ID

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The Click ID param must be named click-id, exactly as shown. Otherwise, no conversions will be recorded.

Params

Param	Format	Description
`click-id`	String (A case-sensitive string of 66 characters or more.)	Required The Taboola Click ID, as passed by Taboola to your landing page. (A sample Click ID value is provided below.)
`name`	String (Case-sensitive)	Required The event name, as defined in Taboola Ads. (Refer to the `Event Name` field under the Conversion settings - not the `Conversion Name`.)
`revenue`	An integer or decimal number.	Optional The revenue amount - e.g. `10`, `9.99`, etc.
`currency`	A 3-letter currency code. (Case-sensitive)	Optional The `revenue` currency. (If omitted, the account default is used.) A list of supported values is provided below.
`orderid`	String	Optional An Order ID - e.g. an Order ID assigned by your CRM for this conversion.

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Error codes
For a list of error codes, see: Error Codes

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AUD
BRL
CAD
CNY
EUR
GBP
HKD
ILS
INR
JPY
KRW
MXN
NZD
RUB
SGD
THB
TRY
USD
ZAR