What is a pixel?

A pixel is a small code snippet that tracks user actions and collects data - e.g. the Taboola pixel.

Why do I need Taboola pixel?

The Taboola pixel is an essential tool for your campaign success. It gathers data about user actions on your site, so that Taboola can optimize your campaigns. It also allows you to track conversions, and target custom audiences.

What do I need to do?

To get the full benefit of the Taboola pixel, you need to:

1. Add the Taboola base pixel.

   This allows Taboola to gather data about user behavior and optimize your campaigns.

2. Add Taboola event pixels (or URL-based conversions).

   These are the specific conversions that you want to track.

🚧

URL-based conversions are triggered when a given URL is loaded. They are set up in Realize only, and do not require an event pixel.

📘

If you are unable to use event pixels (e.g. because conversions occur off your website), you can still use S2S (server to server) tracking.

How do I install Taboola pixel?

There are a number of ways to install the pixel on your web pages:

1. Google Tag Manager (Recommended - unless you are using Shopify)
2. Manual (Requires custom development)
3. Shopify app (Recommended for Shopify)