What is a pixel?

A pixel is a small code snippet that tracks user actions and collects data - e.g. the Taboola pixel.

Why do I need Taboola pixel?

The Taboola pixel is an essential tool for your campaign success. It gathers data about user actions on your site, so that Taboola can optimize your campaigns. It also allows you to track conversions, and target custom audiences.

What do I need to do?

To get the full benefit of the Taboola pixel, you need to:

Add the Taboola base pixel.

This allows Taboola to gather data about user behavior and optimize your campaigns.
Add Taboola event pixels (or URL-based conversions).

These are the specific conversions that you want to track.

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URL-based conversions are triggered when a given URL is loaded. They are set up in Realize only, and do not require an event pixel.

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Other tracking methods
S2S (server-to-server) conversion tracking complements pixel-based tracking. Implementing both provides redundancy and more accurate attribution. In some cases, S2S conversion tracking might be the only option available.
Alternatively, if you are using an attribution platform, you can pass conversions to Taboola using UTM parameters.

How do I install Taboola pixel?

There are a number of ways to install the pixel on your web pages:

Shopify app (Recommended for Shopify stores)
WooCommerce integration (Recommended for WooCommerce stores)
WordPress plugin (For WordPress sites that are not running WooCommerce)
Google Tag Manager (Recommended if you already have GTM installed)
Manual pixel installation (Requires custom development)

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Unsure where to start?
The easiest way to get started is using one of our platform integrations (e.g., Shopify, WooCommerce, WordPress) combined with codeless conversions. If you already have Google Tag Manager, see GTM integration.