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Agency accounts

In order to correctly attribute traffic, agency accounts must be whitelisted by Taboola.

For further assistance, contact your Taboola Account Manager or [email protected].

Overview

If you are using AppsFlyer as your MMP (Mobile Measurement Partner), you can pass conversions to Taboola using server to server conversion tracking.

2 flows are supported:

1. Your ads link directly to the App Store / Play Store: This flow is easier to set up, but provides limited scope for conveying your campaign message.

   See: AppsFlyer - Direct to app

2. Your ads link to a custom Landing Page: This flow is more complex, but allows you to convey your campaign message more effectively.

   See: AppsFlyer - Web to app

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Unsure of which way to go?

Consider starting with Direct to App, seeing as it is easier to set up.

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Useful links

AppsFlyer Help Center