GTM (Google Tag Manager) allows you to install and manage tags without modifying website code.

These tags are small code snippets that track user actions and collect data - e.g. Taboola Pixel.

Benefits of GTM (Google Tag Manager)

GTM removes the need to repeatedly edit your website code. With GTM, you edit your website templates once. Thereafter, you can add, edit, test-drive, remove, or temporarily pause tags without editing your web pages.

How do I get started?

There's a fair chance that your team is already using GTM.

In that case, you just need to confirm that it is installed on your website pages - as well as any other pages in your conversion funnel (e.g. a landing page on another server).

👍

A quick check

To quickly check if GTM is installed on a page, search for the text "GTM" in the page source.

📘

Installing GTM

For more information, see: Installing GTM

Additional resources

📘

Some basic terms

• Taboola pixel - a Taboola code snippet that tracks user activity and gathers information about browsing behavior.
• Tag - (aka marketing tag) a code snippet that collects data from your website - e.g. Taboola pixel.
• Google Tag Manager (GTM) - used to manage (add, remove, disable) tags.
• GTM container - A collection of tag definitions in GTM.
• GTM container code - A code snippet on your web page that injects all tags in your GTM container.

📘

GTM basics

• Get started with Tag Manager (Official docs)
• Set up your Google tag (Official docs)
• Google Tag Manager ID (aka Container ID) and how to get it (An in-depth tutorial for beginners)