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This section provides a brief introudction to GTM (Google Tag Manager).

If you are already familiar with GTM, feel free to skip ahead and install the base pixel.

Overview

GTM (Google Tag Manager) allows you to install and manage tags without modifying website code.

These tags are small code snippets that track user actions and collect data - e.g. Taboola pixel.

Benefits of GTM

GTM removes the need to repeatedly edit your website code. With GTM, you edit your website templates once. Thereafter, you can add, edit, test-drive, remove, or temporarily pause tags without editing your web pages.

How do I get started?

Your team may already be using GTM (Google Tag Manager).

In that case, you just need to confirm that it is installed on your landing page and website pages.

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Tip

To quickly check if GTM is installed on a page, search for the text "GTM-" in the page source.

If your team is new to GTM, see the pages that follow.

Otherwise, go head and install the base pixel.

Additional info

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Basic terms

• Taboola pixel - a Taboola code snippet that tracks user activity and gathers information about browsing behavior.
• Tag - (aka marketing tag) a code snippet that collects data from your website - e.g. Taboola pixel.
• GTM (Google Tag Manager) - a dashboard provided by Google to manage your tags.

  Allows you to add, remove, disable and test-drive tags.

• GTM container - A collection of your tag definitions in GTM.

  (You can create multiple containers.)

• GTM container code - A Google code snippet that injects all tags from your GTM container into your web page.

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GTM resources

• Get started with Tag Manager (Official docs)
• Set up your Google tag (Official docs)
• Google Tag Manager ID (aka Container ID) and how to get it (An in-depth tutorial for beginners)