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See also

• For a list of available flows, see: The base pixel
• For an overview of conversion tracking, see: Conversion tracking

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Shopify store owners should use our Shopify app.

First steps

If you have not already done so, open your Google Tag Manager workspace:

1. Open Google Tag Manager.

   (You may be prompted to log in with Google.)

2. Under Container Name (left), click on the relevant container.

   Note the Container ID ("GTM-XXXXXXXX") on the far right.

   (You can change your selection later, by clicking in the top, left corner.)

3. Select a workspace (top, left), or just use the Default Workspace:

   

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Containers & workspaces

• Containers (Official docs)
• Workspaces (Official docs)

Add the Taboola Pixel template

Once you have opened your GTM container:

1. In the navigation panel (left), select Templates:

   

2. In the Tag Templates section, click on Search Gallery:

   
   

3. Search for a template called Taboola Pixel.

   Make sure to select the Taboola Pixel template.

   Do not select the E-Commerce Taboola pixel template, unless instructed by Taboola.

4. Select the template and click on Add to workspace:

   

5. In the confirmation pop-up, click on Add.

You can optionally preview (test-drive) your changes before you publish them. If you prefer to publish your changes immediately, skip ahead to the next section.

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The Publish action will publish all recent changes - including changes made by other team members within this GTM workspace.

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When to use preview

1. Other team members are making changes in the same GTM workspace.
2. You want to confirm your setup before you publish it.
3. You want to test why a tag is not working as expected.

In your GTM dashboard:

1. Click on Preview (top, right).

2. Enter the URL of the page where the customer journey begins (e.g. the landing page). Then click on Connect:

   1. The Tag Assistant is opened in a new tab.
   2. If the connection is successful, your webpage is opened in a separate window.

3. Once a connection is made, click on Continue.

4. Review the Output window to see which tags were fired:

   

5. Click on the Close icon (top, left) to stop debugging:

   

6. Once you are done with the Tag Assistant, close the browser tab.

Publish your changes

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The Publish action will publish all recent changes - including changes made by other team members within this GTM workspace.

1. Click on Submit (top, right).
2. Review the Workspace Changes.

   This is the set of changes that will be deployed.

3. (Optional) Enter the following fields:
   1. Version Name - e.g. "Taboola Base Pixel"
   2. Version Description - e.g. "Added the Taboola base pixel".\
      

      The above fields can help when reviewing a history of changes to your GTM container.\
      

4. While you wait for GTM to publish your changes, sing like no one is listening :)
5. Once published, a summary page appears.

What's next?

Well done - you have added the base pixel using GTM!

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Next...

1. Verify that the base pixel is running smoothly.
2. Add event pixels

   and verify that they are running smoothly.

3. Alternatively, add URL-based conversions.

   and verify that they are running smoothly.

The sections below contain different tips & techniques that can help with your integration.

Obtain your Account ID

To obtain your numeric Taboola Account ID:

1. Open Realize, and select the account (top, left) that you are using to track conversions.

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   Make sure to select the Taboola account that you are using to track conversions.

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   In some cases, this may be your Network Account.

2. In the sidebar (left), select Tracking.

3. Copy the numeric Account ID on the screen (top, left):

   

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Basic terms

• Taboola pixel - a Taboola code snippet that tracks user activity and gathers information about browsing behavior.
• Tag - (aka marketing tag) a code snippet that collects data from your website - e.g. Taboola pixel.
• GTM (Google Tag Manager) - a dashboard provided by Google to manage your tags.

  Allows you to add, remove, disable and test-drive tags.

• GTM container - A collection of your tag definitions in GTM.

  (You can create multiple containers.)

• GTM container code - A Google code snippet that injects all tags from your GTM container into your web page.

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GTM resources

• Get started with Tag Manager (Official docs)
• Set up your Google tag (Official docs)
• Google Tag Manager ID (aka Container ID) and how to get it (An in-depth tutorial for beginners)