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Add the base pixel manually

Add the base pixel manually to a standard web page

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Overview

The recommended flow for setting up the base pixel is via Google Tag Manager (or our Shopify App, if you are using Shopify).

If Google Tag Manager does not fit your needs, you can use the manual method described below.

👍

This flow requires custom development.

🚧

SPA (Single Page Application)

If your website is an SPA, skip to: Add the base pixel to an SPA.

Web page setup

Add the base pixel to the <head> of each page on your site:

<!-- Taboola Pixel Code -->
<script type='text/javascript'>
  window._tfa = window._tfa || [];
  window._tfa.push({notify: 'event', name: 'page_view', id: <account_id>});
  !function (t, f, a, x) {
         if (!document.getElementById(x)) {
            t.async = 1;t.src = a;t.id=x;f.parentNode.insertBefore(t, f);
         }
  }(document.createElement('script'),
  document.getElementsByTagName('script')[0],
  '//cdn.taboola.com/libtrc/unip/<account_id>/tfa.js',
  'tb_tfa_script');
</script>
<!-- End of Taboola Pixel Code -->

📘

Params

<account_id> - Replace each occurance (above) with your numeric Taboola Account ID.

For a prefilled code snippet, see: Tips & Techniques (below)

What's next?

Now that you have added the base pixel, make sure to:

  1. Add event pixels.
  2. Verify that your pixels are running smoothly.

Tips & techniques

Copy a prefilled code snippet (or send it via email)

To copy a prefilled code snippet (or send it via email):

  1. Open Realize, and select the account (top, left) that you will use to track conversions.

  2. In the sidebar (left), select Tracking.

  3. Click on Account Tracking Setup (top, right):

  4. Select Manually as the Setup Method, and click on Continue.

  5. Mouse over the code snippet and click on COPY TO CLIPBOARD.

📘

To send an email with all your code snippets, continue below.

  1. Scroll down to the Email instructions section.
  2. Click on the Select Email Address button and follow the instructions provided.

Obtain your Account ID

To obtain your numeric Taboola Account ID:

  1. Open Realize, and select the account (top, left) that you are using to track conversions.

    🚧

    Make sure to select the Taboola account that you are using to track conversions.

  2. In the sidebar (left), select Tracking.

  3. Copy the numeric Account ID on the screen (top, left):

Updated 17 days ago