Adjust setup

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The Adjust setup is the same, regardless of of your chosen flow.

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install_callback

Do not use the Adjust install_callback param. Otherwise, each conversion will be reported twice.

1. Log in to the Adjust dashboard.

2. Under Campaign Lab, click on New partner :

   

3. Start typing"Taboola" in the search box. Select Taboola as a partner, and click Next:

   

4. Select the app you want to work with, and click Next:

   

5. Type in a Link name of your choice - e.g. "Taboola link" - and click Next:

   

6. Select the relevant user destinations (see below), and click Next:

   1. 

7. Edit the settings for Clicks:

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8. Configure the following settings for Clicks:

   1. Select Enable probabilistic modeling.

   2. Edit the attribution window, as needed.

      This value must match the attribution window for the conversion rule in Realize.

   3. Click on Done (top, right) to confirm.

      

   
   

9. Edit the settings for Impressions:

   1. Select Enable device matching and Enable probabilistic modeling.

   2. Edit the attribution window, as needed.

      This value must match the attribution window for the conversion rule in Realize.

   3. Click on Done (top, right) - and then Next (bottom, right):

      

10. Review your settings, and click on Create link (bottom, right):

    

11. Leave the Link URLs tab open (or copy the 2 URLs into a text editor):

    The Links URLs will be needed when you configure Realize:

    

Realize setup

Create a conversion rule in Realize for app installs

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Each app install event detected by Adjust will be passed to the corresponding conversion rule in Realize.

1. Open Realize, and select the account (top, left) that you will use to track conversions.

2. In the sidebar (left), select Tracking.

3. Click on + New conversion (far right).

4. Type in a Conversion Name of your choice - e.g. App Install.

   This is a descriptive name for your convenience.

5. For Conversion Type, select EVENT:

   1. 

6. (Optional) Fill in aFixed Value.

   For additional guidelines, see the Help Center.

7. UnderCategory, select App Install.

8. Edit the Event Name to read install:

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   Make sure to enter the event name in lowercase, exactly as shown.

   

9. Make sure that the values for Click Through Conversion Window and View Through Conversion Window match those in Adjust (see previous section).

10. Adjust the values of the remaining fields, as desired.

    For additional guidelines, see the Help Center.

11. Review your chosen settings, and click on Create (bottom, right):

Fill in the Realize ad Landing Page URL

1. Open the relevant campaign in Realize.

2. Create a new ad or edit an existing one, and scroll down to the Content section.

3. Copy the Click URL obtained in Adjust, and paste it into the Landing Page URL field:.

   In this flow, your ads will link directly to the App Store / Play Store (via Adjust).

   
   

4. If you are done, click Save (bottom, right).

(Optional) Track impressions

To track impressions (in addition to clicks):

1. In the settings pane for the above Realize ad, scroll down to the Tacking section.

   Alternatively, you can edit the campaign and set up the impression tracking on the campaign level.

2. For Tag Type, select 3rd Party Pixel.

3. Copy the Impression URL obtained in Adjust, and paste it into the field labelledAdd your 3rd Party tag:

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4. For Event Type, select Impression.

5. Review your settings and click on SUBMIT.

In-app events

This section explains how to track in-app events (in addition to app installs).

Adjust setup

1. Open the Taboola partner in the Adjust dashboard.

2. Select the Data Sharing tab, and click on the Edit icon (right):

   

3. Enable data sharing for Taboola, and click Save:

   

4. Set up data sharing options as shown below:

   

5. Click on Map event. Make sure that the Name for Partner event matches the event name that you will create in Realize:

   1. 

Realize setup

Create a conversion rule in Realize for the in-app event

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Each in-app event detected by Adjust will be passed to the corresponding conversion rule in Realize.

1. Open Realize, and select Tracking in the sidebar (left).

2. Click on + New conversion (far right).

3. Type in a Conversion Name of your choice - e.g. In-app Register.

   This is a descriptive name for your convenience.

4. For Conversion Type, select EVENT:

   

5. (Optional) Fill in aFixed Value.

   For additional guidelines, see the Help Center.

6. Select a Category that best describes the event - e.g. Complete Registration.

7. Edit the Event Name so that it matches the name in Adjust (see previous section) - e.g. register.

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   Make sure the event names match exactly.

8. Make sure that the values for Click Through Conversion Window and View Through Conversion Window match those in Adjust (see first section).

9. Adjust the values of the remaining fields, as desired.

   For additional guidelines, see the Help Center.

10. Review your chosen settings, and click on Create (bottom, right):

    

What's next?

Well done! Your setup is complete, and you are now ready to track conversions.

Next, you need to verify your S2S conversion tracking.

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Note that you can verify your configuration before your campaign goes live.