Getting started with GTM (Google Tag Manager)

Unless you are using Shopify, GTM (Google Tag Manager) is the recommended method for installing the Taboola pixel.

The following quick-start guide is aimed at helping teams that are new to GTM.

For more detail, refer to the official documentation.

Create a GTM container

Before you get started, you will need a GTM account and container. For more information, refer to the official documentation.

Add the GTM container code

Add your GTM container code to all relevant pages:

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Make sure to include all relevant pages - e.g. your landing page and your website pages.

  1. Open your GTM dashboard.

  2. Select the Admin tab (top, left).

  3. In the Container panel (right), click on Install Google Tag Manager:


  4. Review the instructions, and copy the code snippets shown to the <head> and <body> sections of your webpage templates.

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    Install the above code snippets on both your landing pages and your website pages.

  5. As a quick check, search for the text "GTM-" in the page source of your web pages.

Additional info

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GTM resources

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Containers & workspaces