Once you have set up S2S conversion tracking, follow the instructions below to verify your setup.

Step I: Edit the campaign Tracking

1. Open the Realize dashboard and edit the relevant campaign.

   • The campaign must have ads in order to test it.
   • To test ad-level tracking, edit the relevant ad (instead of the campaign).

2. Scroll down to the Tracking section.
3. Add the following param: clickid={click_id}

   Enter the param name and value exactly as shown above.

   Example 1:

   utm_source=taboola&utm_medium=referral&clickid={click_id}

   Example 2:

   clickid={click_id}&utm_source=taboola&utm_medium=referral

4. Save your changes.

Step II: Use the S2S tester

1. In the Realize sidebar (left), select Tracking.
2. Click on Account Tracking Setup (top, right).
3. Select Server to Server and click Continue.
4. Under Campaigns, select the campaign that you edited above.
5. Click on Copy Test Link.
6. Paste the link into a web browser address bar and tap Enter.
7. Open your app or website, and step through your conversion funnel.

Step III: Verify that conversions are received

1. In the Realize sidebar (left), select Tracking.
2. Under the Conversions tab, find the relevant conversion rule, and examine the Status, Last receivedandEvents received columns:

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Guidelines

1. Wait up to 20 minutes for conversions to show.
2. You may need to scroll to the right. You can also re-position columns - or create a new preset with fewer columns.