Once you have set up S2S conversion tracking, follow the instructions below to verify that it is running smoothly.

Before you start

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Default Click ID parameter (tblci)

Taboola automatically appends tblci={click_id} to all ad URLs. If your system can accept the tblci param, no campaign setup is required. You can proceed directly to testing.

If you need to use a different param, see Add a custom Click ID param in the manual integration guide. Then return to this document to test your configuration.

Trigger events

1. Open Realize and select your account (top, left).
2. In the sidebar (left), select Tracking.
3. Under Conversions, select the Test Events tab.
4. Expand the Server Events section.
5. Under Campaigns, select an appropriate campaign.

   If you are using a custom param, the campaign tracking code or the ad's target URL must contain a {click_id} macro. If you are using the default tblci, no macro is needed.

6. Click on Generate QR Code.

   The QR code generator automatically adds the tblci param with a test value to the URL. If you're using a custom param (e.g. tbl_click_id={click_id}), the generator will insert that custom param as well. You can test with either one.

7. Scan the QR code with your mobile device (or copy the test link to your desktop browser) and navigate to your website.
8. Step through your conversion funnel to trigger the conversion event (e.g., complete a purchase, submit a form, or perform the action that triggers your S2S conversion).
9. Send the conversion event from your server using your S2S integration, including the Click ID from the test URL.
10. Check the Events Received panel on the right. You should see your conversion event appear within a few moments.

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What to verify:

• The event appears in the panel with the correct conversion name
• No error icons are displayed