Once you have set up S2S conversion tracking, follow the instructions below to verify that it is running smoothly.

Before you start

If you have not already done so, add a {click_id} macro to the campaign:

1. Open the Realize dashboard and edit the relevant campaign.

   • The campaign must have ads in order to test it.
   • To test ad-level tracking, edit the relevant ad (instead of the campaign).

2. Scroll down to the Tracking section.
3. Add the following param: clickid={click_id}

   Enter the param name and value exactly as shown above.

   Example 1:

   utm_source=taboola&utm_medium=referral&clickid={click_id}

   Example 2:

   clickid={click_id}&utm_source=taboola&utm_medium=referral

4. Save your changes.

Trigger events

1. Open Realize and select your account (top, left).
2. In the sidebar (left), select Tracking.
3. Under Conversions, select the Test Events tab.
4. Expand the Server Events section.
5. Under Campaigns, select an appropriate campaign.

   The tracking code for the campaign must contain a {click_id} macro - see the first section (above).

6. Click on Generate QR Code.
7. Open your website (on a desktop or mobile device) and step through the various stages of your conversion funnel.
8. Check the Events Received panel on the right.