Tracking overview
Overview
This portal contains all the instructions you need to set up conversion tracking for your Taboola campaigns. Choose the integration method that best fits your business and technical needs.
2 strategies
There are 2 primary approaches to conversion tracking:
- Taboola pixel (client-side) - a small code snippet on your web page sends conversion data.
- Server to server (S2S) - your server or other trusted platform (e.g. an MMP) sends conversion data.
Best practiceFor more complete conversion data, use dual tracking (both pixel and S2S) when possible.
Unsure where to start?Try starting with Google Tag Manager and codeless conversions. These are typically the easiest to set up.
Taboola pixel (client-side)
Taboola pixel is the recommended method for most advertisers. Choose the integration method that best fits your needs:
Integration | Description |
---|---|
Set up conversion tracking without touching code. Perfect for marketers and non-technical users. | |
Recommended if you already use GTM for tag management. Provides flexibility and does not require direct code changes to your website. | |
Recommended for Shopify stores. | |
Easy-to-install plugin for WordPress site owners that handles base pixel installation. | |
For developers who prefer direct code implementation or need a custom approach. |
Server to server (S2S)
Which S2S method should I use?
- MMP platforms - for app events and mobile conversions.
- Third-party platforms - if you are already using a specialized tracking platform.
- Manual S2 - for redundancy with pixel tracking, or implementing custom solutions.
TipEven when using S2S only for conversion tracking, consider installing the base pixel on your webpages. This helps Taboola to optimize your campaigns.
MMP platforms
Mobile Measurement Partners (for app conversion tracking):
Platform | Description |
---|---|
AppsFlyer integration | Setup instructions for AppsFlyer platform. |
Adjust integration | Setup instructions for Adjust platform. |
Third-party platforms
Specialized tracking platforms:
Platform | Description |
---|---|
Voluum integration | Setup instructions for Voluum tracking platform. |
ClickBank integration | Setup instructions for ClickBank affiliate marketing platform. |
RedTrack integration | Setup instructions for RedTrack attribution platform. |
Manual S2S
Integration | Description |
---|---|
Postback URL | Invoke once for each conversion (using a simple request). |
Bulk S2S conversions | Submit multiple conversions in 1 request (via a more complex request). |
When should I use manual S2S?
- Conversions occur off your website - e.g. CRM events, offline sales - and the above platforms are not relevant.
- Pixel-based tracking on your website is not feasible.
- For redundancy with pixel tracking and more complete data.
Best preactice: use dual tracking (both pixel and S2S) when possible.
UTM parameter tracking
Attribution platforms that use UTM params for event tracking:
Platform | Description |
---|---|
Triple Whale integration | Setup guide for Triple Whale e-commerce attribution platform. |
Hyros integration | Configuration instructions for Hyros attribution platform. |
Verification
Once your tracking implementation is complete, verify that it is working correctly:
Tool | Description |
---|---|
Testing tool | Verify your pixel implementation and conversion tracking flow. |
Verify Shopify integration | Verify your Shopify app integration. |
Verify S2S tracking | Verify your server-to-server implementations. |
Updated 8 days ago