Overview

As an advertiser, conversion tracking is an essential part of your campaign strategy.

Benefits include: measuring key performance indicators like ROAS, campaign optimization, retargeting and more.

End-to-end flow

The end-to-end flow includes 4 steps.

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You order of Steps I and II is a matter of preference.

Step I: Install the base pixel

Install the base pixel on both your landing page and web pages, using one of the following methods:

1. Google Tag Manager (Recommended - unless you are using Shopify)
2. Manual (Requires custom development)
3. Shopify app (Recommended for Shopify)

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Even if you are not ready (yet) to set up conversions, you should still install the base pixel.

It allows Taboola to gather data about user behavior and optimize your campaigns accordingly.

Step II: Define conversions

Using Realize, define the conversions that you want to track.

The following types are supported:

1. Event-based conversions - triggered when the user completes a certain action.
2. URL-based conversions- triggered when the user causes a given URL to load.

Step III: Track conversions (via event pixels)

To track event-based conversions, install event pixels on your web pages.
To track URL-based conversions, a pixel is not required.

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If you are unable to use event pixels (e.g. because conversions occur off your website), you can still use S2S (server to server) tracking.

Step IV: Verify your flow

Verify that both your base pixel and event pixels are sending events correctly.