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Click on + New Conversion (far right).

Type in a Conversion Name that describes this conversion:

(This is a descriptive name of your choice.)

For Conversion Type, select EVENT.

Do not fill in a Fixed Value.

For Category, select:

Edit the Event Name to read:

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Enter the name exactly as shown above, or the event will not be recorded.

(Optional) If desired, edit the following fields:

1. Click Through Conversion Window
2. View Through Conversion Window

Clear the following checkboxes:

• Include in total conversions
• Include in total value
  

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  Make sure that both fields are cleared.

(Optional) If desired, edit the following fields:

1. Audience Properties
2. Aggregation Type

Skip the Event Code section.

Review your chosen settings, and click on Create (bottom, right):