Set up conversion tracking in WooCommerce

Install the WordPress plugin

In your WordPress dashboard:

  1. In the sidebar (left), select Plugins > Add Plugin.

  2. In the search box provided (top, right) type in "Taboola Pixel for Woocommerce":

    As you type, the system automatically filters for matching plugins.

  3. Locate the Taboola Pixel for Woocommerce plugin and click on Install Now (top, right).

  4. Once the installation has run, click on Activate (top, right).

  5. In the sidebar (left), select Taboola Pixel, and follow the instructions below to install the pixel.

Install the pixel

Once you have installed the plugin (as described above):

  1. In your WordPress dashboard, select Taboola Pixel (left).

  2. Click on Connect Realize Account:

  3. A Connect WooCommerce App popup appears. Click on Next:

    If the popup does not appear, disable any ad blockers, and reload the page.


  4. Select the Realize account that you will use to track conversions and click on Connect:

    Tip: to select a different account, begin typing the account name.


  5. Click on Install Pixel:

  6. Upon installing successfully, a success message displays:

Events tracked automatically

Once installed, the Taboola Pixel for WooCommerce plugin automatically tracks the following events:

  • make_purchase - Fired when a purchase is completed (includes revenue, currency, and order ID).
  • add_to_cart - Fired when a product is added to the cart (includes revenue, currency, and quantity).
  • start_checkout - Fired when the checkout process begins.
  • cart_view - Fired when viewing the cart page.
  • product_view - Fired when viewing a product page.
  • collection_view - Fired when viewing product category or shop pages.
  • search_submitted - Fired when searching for products.
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All events are tracked automatically. No additional configuration is required.

What's next?

Well done! You have successfully installed the Taboola Pixel for WooCommerce.

Next, use the Testing Tool to verify that your conversions are working smoothly.