Install the base pixel in WordPress

Install the plugin in WordPress

In your WordPress dashboard:

  1. In the sidebar (left), select Plugins > Add Plugin.

  2. In the search box provided (top, right) type in "Taboola Pixel":

    As you type, the system automatically filters for matching plugins.

  3. Locate the Taboola Pixel plugin and click on Install Now (top, right):

  4. Once the installation has run, click on Activate (top, right):


  5. In the sidebar (left), select Taboola Pixel, and follow the instructions below to install the base pixel.

Install the base pixel

Once you have installed the plugin (as described above):

  1. In your WordPress dashboard, select Taboola Pixel (left).

  2. Click on Connect Realize Account:

  3. A Connect WordPress App popup appears. Click on Next:

    If the popup does not appear, make

  1. Select the Realize account that will use to track conversions and click on Connect:

    Tip: to select a different account, begin typing the account name.

  1. Click on Install Pixel:
  1. Upon installing successfully, a success message displays:

What's next?

Well done - you have successfully installed the Taboola base pixel!

Next, it's time to....

  1. Create codeless conversions.
  2. Use the Testing Tool to verify that your conversions are working smoothly.