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Event Activity

Overview

Event Activity provides historical visibility into your event data, helping you verify tracking accuracy. It expands on the Events Received (Last 7 days) graph, enabling you to check event-level data across different dimensions, see parameter coverage, and more.

Common use cases include:

  • Identify if events are being recorded correctly and which integration methods are working
  • Understand how events are distributed across platforms and integration types
  • Ensure that important parameters like Order ID, Currency, and Value are being sent consistently
  • Track event volume over time to identify patterns or issues
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If you have not restricted Pixel tracking to only report Realize conversion data (recommended for full conversion visibility), Event Activity will show data for all channels, not just conversions driven by Realize.

Open Event Activity

  1. Open Realize, and select the account (top, left) that you are using to track conversions.

  2. In the sidebar (left), select Tracking.

  3. In the Conversions table, locate the conversion to analyze.

  4. Click the View Activity icon on the far right of the conversion row:

    The icon is disabled for conversions without enough activity. (Hover over the icon to view the status.)

  5. A pane slides out from the right side of the screen:

    The conversion name displays on the top, left.

The Event Activity interface

Available reports

Event Activity provides 2 tabs:

  • Event breakdown - View event trends by integration type or platform
  • Event parameters - View parameter coverage for your conversion events

Date picker

Use the date picker (top, right) to report on a given date range.

You can choose from available presets or enter a custom range (up to 1 year).

Event breakdown

Use the Select event breakdown dropdown (top, left) to choose a breakdown:

  • Total view - Shows total events over time
  • Integration type - Breaks down events by integration method (e.g., Google Tag Manager, Server to Server, Pixel Manual, Shopify, WooCommerce, WordPress)
  • Platform - Breaks down events by device platform (e.g., Desktop, Mobile, Tablet, Smartphone)

Graph view

The graph displays event trends over the selected date range.

Total view shows a single line; Integration type and Platform show multiple lines.

Table view

The table below the graph shows a detailed breakdown of the data. Columns vary by breakdown type.

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Tip

The table supports pagination, sorting, and can be collapsed or expanded.

Event parameters

Use the Event parameters tab to verify which parameters are being sent and how frequently:

The table shows:

  • Parameters - The parameter name
  • Event coverage - Percentage of events that include this parameter
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Note

If your conversion doesn't have additional parameters configured, the Event parameters tab will show an empty state or indicate that no parameter data is available.

Next steps

Updated about 12 hours ago